AI YouTube Ads for Real Estate

In-feed video ads (formerly Discovery) are ideal because they appear in YouTube search results when buyers search "[city] homes for sale." For brand building, skippable in-stream ads (15-30 seconds) targeting your farm area build name recognition. Combine both with 6-second bumper ads for retargeting to create a full-funnel strategy.

For in-stream pre-roll: 15-30 seconds with the listing or value proposition in the first 5 seconds. For in-feed listing tours: 60-120 seconds with a full property walkthrough. For bumper retargeting: 6 seconds with your headshot, name, and "Your [City] Expert" tagline. Vary length by funnel stage and placement.

For most listings, AI-generated videos from MLS photos are a practical and cost-effective alternative. They are not meant to replace cinematic production on luxury properties, but they ensure every listing in your portfolio has video marketing — including the $250K starter home that would never justify a $1,500 videographer. More listings with video means more overall inquiries.

Yes. Shorts reach younger first-time homebuyers who are not searching on traditional listing sites. Create 30-45 second quick tours, market tip clips, and neighborhood highlights. Post 2-3 Shorts per week organically and boost top performers as paid Shorts ads. The low CPM makes it an efficient brand-building channel for agents.