Create high-performing Instagram ads tailored for real estate businesses. AdCreate combines AI video generation with Instagram-native formats to help real estate brands launch campaigns faster and test more creative variations.
403%
More Inquiries with Video Listings
< 5min
From MLS Photos to Video
$500+
Saved per Listing vs Videographer
44%
Of Buyers Start Search with Video
Recommended formats and dimensions for Instagram Ads ads.
| Format | Aspect Ratio | Resolution | Max Duration | Max File Size |
|---|---|---|---|---|
| Feed Video | 4:5 | 1080 x 1350 | 60 minutes | 4 GB |
| Stories | 9:16 | 1080 x 1920 | 120 seconds | 4 GB |
| Reels | 9:16 | 1080 x 1920 | 90 seconds | 4 GB |
| Carousel Video | 1:1 | 1080 x 1080 | 60 seconds | 4 GB |
| Explore Video | 4:5 | 1080 x 1350 | 60 minutes | 4 GB |
Expert strategies to maximize your instagram ads performance.
Real estate content on Instagram Reels gets 3x more reach than feed posts, especially when it uses curiosity-gap hooks.
Use the "photo dump" carousel format with video clips: front exterior, open-plan living, the primary bathroom, and the backyard view. This matches native Instagram behavior and earns saves from interested buyers.
Use "What $X buys you in [city]" as the hook to capture first-time buyer attention with an aspirational but achievable property.
the best coffee shop, the local park, school ratings, commute time — not just the property itself. Buyers choose neighborhoods, and agents who sell the lifestyle win the client.
Personal-brand content from agents outperforms generic brokerage ads by 40-60% on Instagram.
Related Real Estate advertising guides and resources.
Common questions about instagram ads advertising for real estate businesses.
Reels showing property walkthroughs with curiosity hooks ("Wait for the kitchen reveal") generate the most engagement and DM inquiries. Neighborhood highlight Reels ("Best coffee spots in [area]") attract relocation buyers. Market update videos using AI avatars build authority that converts followers into listing appointments over time.
Top-performing real estate agents post 5-7 times per week: 3-4 Reels (listings, tips, neighborhood content), 1-2 Stories (day-in-the-life, polls, Q&A), and 1-2 feed posts (market stats, client wins). Consistency is the key signal for Instagram's algorithm to boost your local reach. AdCreate makes batching a week's content possible in one session.
Absolutely. Real estate is a personal brand business — 80% of sellers choose agents they feel they know and trust. Use AdCreate's custom AI avatar trained on your likeness to generate personalized listing videos and market updates at scale. Personal-brand content outperforms generic brokerage ads by 40-60% on Instagram.
Target renters aged 25-45 in your area for buyer leads, and homeowners aged 35-65 for seller leads. Layer with interests like "Zillow," "real estate investing," and "home improvement." Use Custom Audiences from your website visitors and email list for retargeting. Instagram's visual format is ideal for showcasing listings to these audiences.
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