AI Facebook Ads for Real Estate

Carousel video ads where each card highlights a different room or feature generate 72% more engagement than single-image listing posts. For "Just Listed" announcements, a 15-second video with cinematic panning through property photos, price overlay, and key specs (beds, baths, sqft) in the first 3 seconds performs best.

Layer life events ("Recently moved," "Newly engaged") with income-based targeting and geo-targeting around your farm area. You can also build Custom Audiences from your CRM contacts and create lookalikes. Note: US fair housing laws prohibit targeting by race, religion, or disability — ensure your targeting complies with Special Ad Category requirements.

Yes. Lead Ads with video creative (property tours or market updates) consistently deliver the lowest cost-per-lead for agents. The in-platform form reduces friction — buyers submit their info without leaving Facebook. Use AI avatars to create personal video ads that build trust before the form appears.

Solo agents typically see results at $500-1,500/month. Allocate 60% to listing promotion (Just Listed/Open House video ads) and 40% to personal brand building (market update videos, neighborhood guides). At this budget, you can reach most active homebuyers in your local market multiple times per month.