AdCreate vs Pencil
Which is Better?
An honest, detailed comparison of AdCreate and Pencil — features, pricing, and ideal use cases. Find out which platform fits your video creation workflow best.
Our Verdict
Pencil has evolved into an enterprise-grade multi-model platform with Veo 3, Sora 2, Runway, Imagen 4, and unique performance prediction backed by $1B+ in ad spend data. Enterprise AI governance (RBAC, data ringfencing) and Google Cloud Marketplace availability make it a serious choice for large organizations. However, Pencil starts at $100/mo, has no AI avatars, no lip sync, no URL-to-video, and no AI music generation. AdCreate provides talking avatars, AI music generation, lip sync, custom avatar training, and 13+ creative AI tools at $4.99/week — making it the more comprehensive and affordable creative platform.
Feature Comparison
Side-by-side comparison of key features
| Feature | AdCreateRecommended | Pencil |
|---|---|---|
| Video Generation | ||
Text to Video Generate videos from text prompts | With Veo 3.1 and Sora 2 | Veo 3.1, Sora 2, Runway Gen 4 |
Image to Video Animate static images | Multiple AI models available | Runway, Veo, with reference images |
URL to Video Generate video from product URLs | ||
| AI Models | ||
Google Veo 3.1 Access to Google's latest video AI | Veo 3.1 Fast & Pro | Veo 3.1 at 2 credits/sec |
OpenAI Sora 2 Access to OpenAI's video model | Sora 2 Fast & Pro | Sora 2 and Sora 2 Pro |
Multiple AI Models Choose from various AI providers | 5 AI video models | 8+ models (Veo, Sora, Runway, etc.) |
| Avatar | ||
AI Talking Avatars Create talking head videos | HeyGen integration | |
Custom Avatar Training Train avatars on your photos | Train on your photos | |
Lip Sync Sync lips to any audio | ||
| AI Tools | ||
Background Removal Remove backgrounds instantly | Smart Erase and Magic Fill | |
Image Upscaling Enhance image resolution | Up to 4x with Topaz Labs | |
| Audio | ||
AI Music Generation Generate original music | ||
Text to Speech Convert text to natural speech | Gemini 2.5 TTS, 40+ languages | |
| Editing | ||
Built-in Video Editor Timeline-based video editing | Full timeline editor | Timeline with layers |
| Integration | ||
API Access Programmatic access to features | Pro plan | Enterprise only, no public docs |
| Workflow | ||
Team Collaboration Multi-user workspace | ||
| Branding | ||
Brand Kit Consistent brand assets | ||
Pricing Comparison
Compare costs and value
AdCreate
Credit-based pricing for flexibility
- 60-750 credits/week
- All AI models included
- 13+ AI tools
- Video editor included
Pencil
Free tier available
- Veo 3, Sora 2, Runway, Imagen 4, and more
- Predictive performance scoring ($1B+ ad spend)
- Enterprise AI governance (RBAC, data ringfencing)
- Topaz Labs upscaling
- Available on Google Cloud Marketplace
Pros & Cons Comparison
An honest look at both platforms
AdCreate
RecommendedAdvantages
- Access to Google Veo 3.1 and OpenAI Sora 2
- 13+ AI tools in one platform
- Built-in timeline video editor
- Flexible credit-based pricing starting at $4.99/week
- Custom avatar training from your photos
- Native audio generation with AI
Limitations
- No team collaboration features yet
- No brand kit management
- Newer platform (founded 2025)
Pencil
Advantages
- Multi-model access: OpenAI GPT, Google Veo 3, Gemini, Imagen 4, Adobe, Runway, Bria, Getty
- Predictive performance scoring backed by $1B+ in ad spend data
- Enterprise-grade AI governance (RBAC, data ringfencing, SLAs)
- Available on Google Cloud Marketplace
Limitations
- No AI talking avatars
- No lip sync capability
- No URL-to-video feature
- No AI music generation
- $100/mo minimum for paid features (free tier limited to 6 ads)
Who Should Choose Which?
Choose AdCreate if you need...
- Cinematic text-to-video with Veo 3.1 or Sora 2
- A full creative toolkit (13+ AI tools)
- Flexible credit-based pricing from $4.99/week
- Multiple video types: ads, demos, social content
- An all-in-one platform with a built-in editor
Choose Pencil if you need...
Pencil (by The Brandtech Group) stands out with its multi-model video generation (Veo 3, Sora 2, Runway, Imagen 4, and more) combined with predictive performance scoring backed by $1B+ in ad spend data. Enterprise AI governance makes it ideal for Fortune 500 teams needing compliance controls.
AdCreate vs Pencil FAQ
Common questions about choosing between these platforms
See the difference for yourself
Try AdCreate free — explore Veo 3.1, Sora 2, and 13+ AI tools. No credit card required.