AI TikTok Ads for Real Estate

Yes. Real estate is one of the fastest-growing content categories on TikTok. Agents who post consistently (3-5 videos/week) build significant local followings that translate into listing appointments. TikTok's algorithm surfaces local content to nearby users, making it a powerful tool for geographic farming without paid ad spend.

The "green screen" effect over a listing photo with narration is the fastest to produce and performs well. For higher production value, create 15-30 second walkthrough videos with trending audio. "What does $X buy you in [city]" comparison formats consistently go viral and attract buyer attention across price points.

Build a content flywheel: post daily tips, listing tours, and market updates to grow your following, then convert followers through your bio link (pointing to a booking page or property search tool). For paid lead generation, run TikTok Lead Gen ads with property tour videos. Combine organic authority with paid reach for the lowest cost-per-lead.

TikTok Ads Manager has a Housing Special Ad Category (similar to Meta) that restricts certain targeting options to comply with fair housing regulations. When creating real estate ads, select the Housing category to ensure your targeting is compliant. Content guidelines still apply — focus on property features and avoid language that could imply demographic preferences.