Create YouTube Ads That Convert
YouTube Ads

YouTube in-stream ads should be 16:9 aspect ratio at 1920 x 1080 (1080p) or higher. Skippable in-stream ads can be up to 3 minutes but 15-30 seconds is recommended. Non-skippable ads are capped at 15 seconds. YouTube accepts most video formats but recommends MP4 with H.264 codec. AdCreate exports YouTube-ready MP4 files.

Yes. AdCreate has a dedicated bumper ad template that constrains your creative to exactly 6 seconds at 16:9 (1920 x 1080). The template is optimized for a single-message delivery format: one visual hook, one benefit line, and a logo resolve.

Yes — Shorts ads require 9:16 vertical video (1080 x 1920), while standard in-stream ads use 16:9 landscape. The creative style also differs: Shorts ads should feel native to the short-form vertical feed with quick pacing and large text, while in-stream ads can be more narrative-driven.

Google recommends 15-30 seconds for skippable in-stream ads targeting conversions. For awareness campaigns, 15-20 seconds works best. The critical window is 0-5 seconds (before the skip button appears), so front-load your hook and brand mention. AdCreate's pre-roll templates are timed to these proven durations.

Three proven tactics: (1) improve your hook to increase view-through rate, which lowers CPV in the auction, (2) use bumper ads alongside skippable ads for cheaper frequency, and (3) test multiple creative variations to find winners. AdCreate makes it fast to produce 3-5 variations with different hooks and CTAs for rapid testing.