The topics, sounds, and formats going viral across TikTok and Google
Feb 15-21, 2026
A dominant hashtag focusing on interior design, DIY projects, and home organization.
Home improvement brands can leverage this massive audience for product showcases and how-to guides.
View on TikTokViral content surrounding the Super Bowl, featuring sports highlights and game-day lifestyle.
Huge opportunity for sports-adjacent brands to participate in the biggest annual cultural conversation.
View on TikTokA culturally significant hashtag used to celebrate and educate on Black history and achievements.
Brands can demonstrate social responsibility and community support through meaningful educational content.
View on TikTokA motivational trend highlighting collaborative efforts and positive workplace or group dynamics.
B2B and lifestyle brands can use this to show behind-the-scenes culture and team values.
View on TikTokA growing trend where users utilize live streaming to build communities and meet new people.
Social apps and community-based services can find highly engaged early adopters here.
View on TikTokHigh engagement around UFC athlete Tracy Cortez, blending sports with personality-driven content.
Fitness and health brands can leverage athlete-specific trends for influencer marketing.
View on TikTokA visual trend showcasing high-quality nature photography and outdoor exploration.
Travel and outdoor gear brands can use this aesthetic to promote destinations and equipment.
View on TikTokContent revolving around popular creator Alex Warren, often featuring music and lifestyle vlogs.
Advertisers can capitalize on creator-led trends to reach Gen Z audiences through similar formats.
View on TikTokAn aesthetic trend focusing on ethereal, nature-inspired beauty and lighting looks.
Beauty and skincare brands can utilize this visual style for product photography and tutorials.
View on TikTokEducational content helping smaller creators grow their audience through live streaming.
Saas and creator tool brands can find a highly receptive audience looking for growth hacks.
View on TikTokHype and discussion surrounding the upcoming UFC 322 event.
Apparel and supplement brands can tap into the highly engaged combat sports demographic.
View on TikTokA relaxation-focused trend featuring scenic sunsets and travel content.
Travel and wellness brands can use these visuals to evoke peace and aspiration in their ads.
View on TikTokA viral fashion and lifestyle trend often associated with Bad Bunny's aesthetic and merchandise.
Fashion retailers can capture sales by stocking items that fit this specific pop-culture aesthetic.
View on TikTokUsers are actively searching for the latest developments and tools in artificial intelligence.
Tech advertisers should focus on AI-integrated features to capture this high-intent search traffic.
View on GoogleEarly holiday shopping research is spiking as consumers look for the next big gift trends.
Retailers can gain a competitive edge by positioning products in early gift guides.
View on GoogleSpecific interest in OpenAI's product updates and corporate announcements.
Advertisers in the software and productivity space can target users looking for advanced tech solutions.
View on GoogleSearch volume is rising for seasonal fashion and costume inspiration for the upcoming year.
Fashion and beauty brands should start seeding costume ideas and makeup tutorials early.
View on GoogleA surge in searches for tabletop gaming recommendations and new releases.
Gaming and family-oriented brands can target this niche for indoor entertainment products.
View on GoogleUsers are searching for upcoming albums and singles from major artists.
Streaming services and audio hardware brands can align their ads with new release cycles.
View on GoogleIncreased consumer interest in market movements and investment opportunities.
Finance and fintech apps can target users looking to enter the stock market or diversify portfolios.
View on GoogleCreate scroll-stopping video ads based on what’s trending right now.
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