PLATFORM

Create Stunning Instagram AdsInstagram Ads

Build thumb-stopping Instagram video ads with AI. AdCreate produces feed posts, Stories, Reels, and Explore ads in the exact specs Instagram requires — no design skills needed.

2.04B

Monthly active users

$10.72

Average CPM (US)

1.08%

Average engagement rate

0.93%

Average CTR (feed ads)

SPECIFICATIONS

Ad Specifications

Recommended formats and dimensions for Instagram ads.

FormatAspect RatioResolutionMax DurationMax File Size
Feed Video4:51080 x 135060 minutes4 GB
Stories9:161080 x 1920120 seconds4 GB
Reels9:161080 x 192090 seconds4 GB
Carousel Video1:11080 x 108060 seconds4 GB
Explore Video4:51080 x 135060 minutes4 GB
PRO TIPS

Pro Tips for Instagram Ads

Get the most out of your Instagram ad campaigns with these expert tips.

Lead with movement in the first frame

Instagram's feed auto-plays video without sound. Starting with motion — a zoom, a swipe animation, or kinetic text — signals that the post is a video and earns the initial pause that leads to engagement.

Use native Reels creative conventions

Ads that feel like organic Reels outperform polished studio content on Instagram. Use trending audio cues, text overlays, and quick cuts. AdCreate's Reels templates are built to match the native look and feel.

Keep the safe zone for Stories and Reels

Instagram overlays a profile icon, caption text, and CTA button on the bottom 250 pixels of Stories and Reels. Keep essential visuals and text within the center 1080 x 1420 safe area to avoid being covered.

Pair carousel ads with sequential storytelling

Carousel ads get 1.4x more reach than single-image posts. Use each card to advance a narrative: problem, agitate, solution, proof, CTA. AdCreate lets you generate each carousel frame as a short video clip.

Leverage user-generated content aesthetics

Instagram users respond 2.4x better to UGC-style creative than branded studio ads. Use AdCreate's avatar videos with casual framing and direct-to-camera delivery to replicate the authenticity of real customer testimonials.

BEST PRACTICES

Instagram Ad Best Practices

Follow these guidelines to maximise performance and ROI.

  1. 1

    Use 4:5 for Feed to maximize screen real estate on mobile

  2. 2

    Keep key elements in the center safe zone for Stories/Reels

  3. 3

    Match organic Reels aesthetics — avoid overly polished looks

  4. 4

    Add stickers and text overlays to boost engagement rates

INDUSTRIES

Create Instagram Ads for Your Industry

Tailored Instagram ad strategies for every vertical.

FAQS

Instagram Ads FAQ

Common questions about creating Instagram ads with AdCreate.

Create Scroll-Stopping Instagram Ads

Generate Reels, Stories, and Feed video ads with AI — optimized for every Instagram placement.