AI Google Ads for Real Estate

Video assets unlock YouTube and Display placements within Performance Max campaigns, extending your reach beyond Search. Real estate PMax with video generates 20-30% more leads because listing tour videos convert better than static images in Gmail, Discover, and YouTube placements. Without custom video, Google auto-generates low-quality versions.

Search campaigns for high-intent keywords ("[city] homes for sale") combined with Performance Max for broader reach is the winning combination. PMax distributes your listing videos across Search, Maps, YouTube, Gmail, and Display. For listing-specific campaigns, Demand Gen places your property tour videos where motivated buyers browse.

Create asset groups by neighborhood or price range rather than individual listings. For example: "Downtown Condos $200-400K" with lifestyle-focused video, and "Suburban Homes $400-700K" with family-oriented creative. This gives Google enough audience signal to optimize while keeping creative relevant to each buyer segment.

Agents typically see results at $1,000-3,000/month on Google Ads for their local market. Allocate 50% to Search campaigns for high-intent keywords and 50% to PMax with video assets for broader awareness. With AdCreate producing listing videos at scale ($23/month), total marketing spend remains competitive versus traditional methods.