PLATFORM

Create Google Display & Performance Max AdsGoogle Ads

Generate video and display ads for Google's entire network with AI. AdCreate builds assets for Performance Max, Display Network, Discovery, and Demand Gen campaigns — all from a single project.

90%

Internet users reached by Google Display

$3.53

Average CPC (Display Network)

3.17%

Average conversion rate (Search)

0.46%

Average CTR (Display Network)

SPECIFICATIONS

Ad Specifications

Recommended formats and dimensions for Google ads.

FormatAspect RatioResolutionMax DurationMax File Size
Performance Max Video (landscape)16:91920 x 108030 seconds (recommended)256 GB
Performance Max Video (vertical)9:161080 x 192030 seconds (recommended)256 GB
Performance Max Video (square)1:11080 x 108030 seconds (recommended)256 GB
Display Network (responsive)1.91:11200 x 6285.12 MB
Demand Gen Video16:9 / 1:1 / 9:161920 x 1080 / 1080 x 1080 / 1080 x 19203 minutes256 GB
PRO TIPS

Pro Tips for Google Ads

Get the most out of your Google ad campaigns with these expert tips.

Supply all three aspect ratios for Performance Max

Google PMax campaigns serve ads across Search, Display, YouTube, Gmail, and Discover. Providing 16:9, 1:1, and 9:16 video assets gives the algorithm maximum flexibility and typically improves conversion volume by 10-20% vs. single-format uploads.

Build asset groups around audience themes

Performance Max works best when each asset group targets a distinct audience signal. Create dedicated video sets in AdCreate for each theme — e.g., competitor conquesting, in-market audiences, first-party data — to give Google clear creative-audience alignment.

Include text overlays for Display placements

When your PMax video appears on the Display Network, it often plays in small, silent placements. Add large, high-contrast text overlays with your core value proposition so the message reads clearly even at 300 x 250 pixels.

Use Demand Gen for YouTube + Discover + Gmail reach

Demand Gen campaigns extend your video ads beyond YouTube into Google Discover and Gmail. These placements reward visually rich, product-focused creative. Use AdCreate's product showcase templates to build assets that perform across all three surfaces.

Upload 5+ video variations per asset group

Google's machine learning needs creative volume to optimize. Upload at least 5 video variations — different hooks, CTAs, lengths, and styles. AdCreate lets you rapidly produce variations by swapping elements within a single project.

BEST PRACTICES

Google Ad Best Practices

Follow these guidelines to maximise performance and ROI.

  1. 1

    Supply 16:9, 1:1, and 9:16 video for full PMax coverage

  2. 2

    Upload 5+ creative variations per asset group

  3. 3

    Add bold text overlays for small Display placements

  4. 4

    Include your brand name in the first 5 seconds of every video

INDUSTRIES

Create Google Ads for Your Industry

Tailored Google ad strategies for every vertical.

FAQS

Google Ads FAQ

Common questions about creating Google ads with AdCreate.

Power Your Google Campaigns with AI Video

Generate Performance Max, Display, and Demand Gen video assets — all three aspect ratios from one project.