PLATFORM

Create High-Converting Facebook AdsFacebook Ads

Generate scroll-stopping Facebook video ads with AI. AdCreate handles every Meta format — Feed, Stories, Reels, and In-Stream — so you can launch campaigns in minutes instead of days.

3.07B

Monthly active users

$13.12

Average CPM (US)

8.25%

Average video view rate

1.68%

Average CTR (all industries)

SPECIFICATIONS

Ad Specifications

Recommended formats and dimensions for Facebook ads.

FormatAspect RatioResolutionMax DurationMax File Size
Feed Video1:11080 x 1080241 minutes4 GB
Stories / Reels9:161080 x 1920120 seconds4 GB
In-Stream Video16:91920 x 1080241 minutes4 GB
Carousel Video1:11080 x 1080240 seconds4 GB
Right Column Image1:11080 x 108030 MB
PRO TIPS

Pro Tips for Facebook Ads

Get the most out of your Facebook ad campaigns with these expert tips.

Hook viewers in the first 3 seconds

Facebook auto-plays videos silently in the feed. Open with bold visuals or on-screen text that communicates your value proposition before users scroll past.

Design for sound-off viewing

85% of Facebook videos are watched without sound. Use AdCreate's auto-caption feature to burn subtitles into every ad so your message lands regardless of audio.

Test 1:1 against 4:5 in Feed placements

Square (1:1) occupies 78% more screen real estate than landscape in mobile feed, but 4:5 takes even more. Run both aspect ratios through Advantage+ to find your best performer.

Keep primary text under 125 characters

Facebook truncates ad copy after 125 characters on mobile. Front-load the benefit and CTA so the most important words are always visible without a 'See More' tap.

Use Advantage+ Creative with multiple variations

Upload 3-5 video variations from AdCreate and let Meta's algorithm optimize delivery. Different hooks, CTAs, and lengths give the system more room to find winning combinations.

BEST PRACTICES

Facebook Ad Best Practices

Follow these guidelines to maximise performance and ROI.

  1. 1

    Use vertical or square video for 78% more mobile feed space

  2. 2

    Add captions — 85% of Feed videos play on mute

  3. 3

    Refresh creatives every 7-14 days to combat ad fatigue

  4. 4

    Include a clear CTA within the first 5 seconds

INDUSTRIES

Create Facebook Ads for Your Industry

Tailored Facebook ad strategies for every vertical.

FAQS

Facebook Ads FAQ

Common questions about creating Facebook ads with AdCreate.

Launch Better Facebook Ads Today

Generate feed videos, Stories, and Reels ads with AI — ready to upload to Meta Ads Manager in minutes.