Create high-performing YouTube ads tailored for e-commerce businesses. AdCreate combines AI video generation with YouTube-native formats to help e-commerce brands launch campaigns faster and test more creative variations.
80%
Higher Conversion with Video Ads
5x
Faster Creative Production
50+
Ad Variations per Day
$0.40
Average Cost per Video Ad
Recommended formats and dimensions for YouTube Ads ads.
| Format | Aspect Ratio | Resolution | Max Duration | Max File Size |
|---|---|---|---|---|
| Skippable In-Stream | 16:9 | 1920 x 1080 | 3 minutes (recommended 15-30s) | 256 GB |
| Non-Skippable In-Stream | 16:9 | 1920 x 1080 | 15 seconds | 256 GB |
| Bumper Ad | 16:9 | 1920 x 1080 | 6 seconds | 256 GB |
| YouTube Shorts Ad | 9:16 | 1080 x 1920 | 60 seconds | 256 GB |
| In-Feed Video Ad | 16:9 | 1920 x 1080 | — | 256 GB |
Expert strategies to maximize your youtube ads performance.
Build 6-second bumper ads showing your best-selling product with a single benefit line and a "Shop Now" end card — bumper ads paired with longer in-stream ads lower cost-per-conversion by 15-20% for e-commerce.
For skippable pre-roll ads, show the product in action within the first 3 seconds and state the core value proposition before the 5-second skip point. Viewers who watch past 5 seconds convert at 8x the rate.
Create YouTube Shorts ads featuring quick product demos and "found this on TikTok" style hooks — Shorts inventory has 30-50% lower CPM than standard in-stream, and e-commerce brands see strong ROAS here.
Add a branded end screen with a clear "Shop Now" CTA in the final 5 seconds of every in-stream ad — YouTube allows clickable overlays in this window, which is the highest-intent moment in the viewer's journey.
Google's system auto-selects the best format per placement, and multi-format campaigns see 10-15% better conversion volume.
Related E-commerce & DTC Brands advertising guides and resources.
Common questions about youtube ads advertising for e-commerce & dtc brands businesses.
Skippable in-stream ads (15-30 seconds) targeting in-market audiences consistently drive the highest conversion volume for e-commerce on YouTube. Pair these with 6-second bumper ads for retargeting to reinforce the purchase decision. Multi-format campaigns see 15-20% lower cost-per-purchase than single-format setups.
Yes. YouTube Shorts ads deliver 30-50% lower CPMs than standard in-stream placements and reach younger demographics. For e-commerce, create 15-30 second vertical product demos with fast pacing and large text overlays. The key is making Shorts ads feel native to the short-form feed — think TikTok energy in YouTube Shorts format.
Three tactics: (1) Improve your 0-5 second hook to increase view-through rate, which lowers cost in the auction. (2) Test multiple creative variations — different hooks, CTAs, and product angles. (3) Layer bumper ads with in-stream for full-funnel coverage. AdCreate makes it fast to produce the 5+ variations needed for meaningful optimization.
If you sell physical products and have a Google Merchant Center feed, absolutely. YouTube Shopping ads let viewers browse and buy products directly from your video. Create engaging product demo videos with AdCreate, connect your product feed, and your video ads become shoppable experiences — combining brand storytelling with direct purchase capability.
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