AI Instagram Ads for E-commerce

Instagram Reels ads (9:16) deliver the best results for most DTC brands right now — 40-60% lower CPMs than feed placements with comparable conversion rates. For catalog-heavy brands, carousel video ads (1:1) perform well for showcasing product variants. The ideal strategy is running both formats and letting Meta optimize across placements.

Use UGC-style creative that matches organic Reels: direct-to-camera hooks, casual framing, trending text animations, and authentic language. AdCreate's avatar tool lets you generate "customer testimonial" style videos that blend seamlessly into the Reels feed. These native-feeling ads consistently outperform polished brand creative in CTR and conversion rate.

Use 9:16 (1080x1920) for Reels and Stories, 4:5 (1080x1350) for feed posts, and 1:1 (1080x1080) for carousel cards. Each placement has different user expectations, so producing dedicated creative for each format outperforms running one size across all placements. AdCreate exports all dimensions from a single project.

Refresh creative every 7-10 days for active campaigns. Instagram audiences fatigue faster than Facebook due to higher scroll frequency. For product-based businesses, this means creating 8-12 new video ads per month minimum. Using AdCreate to batch-produce variations from winning hooks significantly reduces the time investment.