Create high-performing TikTok ads tailored for e-commerce businesses. AdCreate combines AI video generation with TikTok-native formats to help e-commerce brands launch campaigns faster and test more creative variations.
80%
Higher Conversion with Video Ads
5x
Faster Creative Production
50+
Ad Variations per Day
$0.40
Average Cost per Video Ad
Recommended formats and dimensions for TikTok Ads ads.
| Format | Aspect Ratio | Resolution | Max Duration | Max File Size |
|---|---|---|---|---|
| In-Feed Video | 9:16 | 1080 x 1920 | 60 seconds | 500 MB |
| TopView | 9:16 | 1080 x 1920 | 60 seconds | 500 MB |
| Spark Ads (boosted organic) | 9:16 | 1080 x 1920 | 10 minutes | 500 MB |
| Brand Takeover (image) | 9:16 | 1080 x 1920 | — | 2 MB |
| Branded Effects | 9:16 | 1080 x 1920 | 10 seconds | — |
Expert strategies to maximize your tiktok ads performance.
"I wasted $200 on skincare until I found this" outperforms "Check out our new serum" by 3-5x on TikTok conversion campaigns for DTC brands.
shoppable video ads that link directly to in-app checkout deliver 30-40% lower CPA than ads that link out to your Shopify store.
Create 15-25 second videos with rapid scene cuts (every 2-3 seconds) and at least one text overlay change per scene. This pacing matches organic TikTok content and keeps completion rate above 25%.
Post your best AdCreate videos organically first, then boost the ones that gain traction as Spark Ads. This dual approach gives you organic signals before spending ad budget and lowers CPA by 20-35%.
TikTok's algorithm favors high watch-time, and "before and after" or "watch this transformation" hooks generate the curiosity that keeps viewers watching.
Related E-commerce & DTC Brands advertising guides and resources.
Common questions about tiktok ads advertising for e-commerce & dtc brands businesses.
In-Feed Spark Ads consistently deliver the lowest CPA for e-commerce on TikTok. Create UGC-style video content with AdCreate, post it organically, then boost the top performers as Spark Ads. This approach leverages social proof (likes, comments, shares on the organic post) and delivers 20-35% lower CPA than standard in-feed ads.
For conversion campaigns, 15-25 seconds is the sweet spot. The ad should hook in 1-2 seconds, show the product solving a problem by second 5, demonstrate key features in seconds 5-20, and close with a CTA. TikTok heavily rewards completion rate, so shorter videos that get watched fully outperform longer ones that get skipped.
AdCreate generates the video creative that you upload to TikTok Ads Manager and link to your TikTok Shop products. The workflow is: create your video in AdCreate, upload it to TikTok, and tag products from your TikTok Shop catalog. Shoppable video ads with in-app checkout convert significantly better than ads that link out to external stores.
Successful e-commerce brands on TikTok test 10-20 creative variations per week. TikTok's ad fatigue cycle is faster than any other platform (3-5 days), so volume is essential. With AdCreate, you can produce 5-10 variations per session by swapping hooks, avatars, and CTAs — giving you a full week's testing slate in under an hour.
Join thousands of e-commerce & dtc brands businesses using AI to produce professional ad creative in minutes. Start free — no credit card required.