Create high-performing Facebook ads tailored for e-commerce businesses. AdCreate combines AI video generation with Facebook-native formats to help e-commerce brands launch campaigns faster and test more creative variations.
80%
Higher Conversion with Video Ads
5x
Faster Creative Production
50+
Ad Variations per Day
$0.40
Average Cost per Video Ad
Recommended formats and dimensions for Facebook Ads ads.
| Format | Aspect Ratio | Resolution | Max Duration | Max File Size |
|---|---|---|---|---|
| Feed Video | 1:1 | 1080 x 1080 | 241 minutes | 4 GB |
| Stories / Reels | 9:16 | 1080 x 1920 | 120 seconds | 4 GB |
| In-Stream Video | 16:9 | 1920 x 1080 | 241 minutes | 4 GB |
| Carousel Video | 1:1 | 1080 x 1080 | 240 seconds | 4 GB |
| Right Column Image | 1:1 | 1080 x 1080 | — | 30 MB |
Expert strategies to maximize your facebook ads performance.
Use Dynamic Product Ads (DPA) with AI-generated video clips instead of static catalog images — video DPAs see 20-50% higher ROAS than image-only versions in most e-commerce verticals.
Build separate Advantage+ Shopping campaigns for prospecting and retargeting, and feed each with at least 5 unique video creatives from AdCreate so Meta's algorithm can optimize across hooks and formats.
Create 15-second "unboxing" style videos that open with the product arriving and end with a close-up hero shot — this format consistently outperforms lifestyle ads for first-purchase conversion on Facebook.
portrait (4:5) video in feed placements. For product catalog ads, 1:1 often wins on cost-per-purchase because it displays cleanly across Facebook and Instagram simultaneously.
Add animated text overlays showing price, discount percentage, and star ratings directly in the video — Facebook's own studies show that price-in-creative increases conversion rate by up to 17%.
Related E-commerce & DTC Brands advertising guides and resources.
Common questions about facebook ads advertising for e-commerce & dtc brands businesses.
For product launches, video ads in the feed (1:1 or 4:5) paired with Advantage+ Shopping campaigns consistently deliver the highest ROAS. Use 15-second videos that show the product in action and include price, key benefit, and a "Shop Now" CTA. Upload 3-5 video variations with different hooks and let Meta's algorithm optimize delivery.
Performance marketers recommend 5-10 new video creatives per week for brands spending $5K+/month on Facebook. Creatives fatigue every 7-14 days on Meta, and the brands that maintain strong ROAS are those who consistently test fresh hooks and visual styles. AdCreate makes this volume achievable for teams of any size.
Advantage+ Shopping campaigns typically outperform manual setups for e-commerce because Meta's ML allocates budget dynamically across audiences. The key is feeding the system enough creative diversity — at least 5 unique video ads per campaign. AdCreate lets you generate multiple variations quickly so the algorithm has more room to find winners.
Yes. While traditional DPAs pull static images from your product feed, you can override catalog creative with video assets at the ad set level. Create short AI-generated video clips for your top-selling products and assign them as creative overrides in your catalog campaign. Video DPAs consistently outperform image-only versions by 20-50% in ROAS.
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