AI YouTube Ads for SaaS

In-feed video ads (formerly Discovery ads) are ideal for detailed SaaS demos because viewers choose to click and watch them. For shorter product pitches, skippable in-stream ads (15-30 seconds) targeting in-market audiences deliver the best cost-per-trial. Use bumper ads (6 seconds) for retargeting viewers who watched but did not convert.

For skippable pre-roll: 15-30 seconds, with your product demo starting before the 5-second skip point. For in-feed discovery: 60-120 seconds works well because viewers opted in to watch. For bumper retargeting: exactly 6 seconds with brand name and CTA. AdCreate offers templates for all three lengths.

For product walkthroughs and feature announcements, AI avatars are an excellent substitute. They allow SaaS companies to produce spokesperson content without scheduling shoots, and you can update the script instantly when features change. Many SaaS brands use avatars for YouTube ads and save live video for high-stakes brand campaigns.

Use Custom Intent audiences based on search queries your buyers use (e.g., "project management software," "CRM for startups"). Layer with in-market audience segments for business technology. You can also target viewers of competitor YouTube channels and industry publications. Pair tight targeting with relevant product demo creative for lowest CPL.