AI Facebook Ads for SaaS

Facebook Lead Ads with video creative consistently deliver the lowest cost-per-lead for SaaS. The in-platform form eliminates landing page friction, and video ads generate 30-50% more leads than image ads in the Lead Ads format. Use 15-30 second product demo clips or avatar testimonials as creative.

Three proven tactics: (1) Use Custom Audience lookalikes based on paying customers, not just signups. (2) Test multiple video variations per week — creative fatigue is the #1 cause of rising CAC. (3) Use "before and after" workflow videos that show the transformation your product enables. AdCreate makes producing fresh variations fast enough to sustain weekly testing.

Yes, but the strategy differs from B2C. B2B SaaS brands succeed on Facebook by targeting lookalike audiences based on their customer list, retargeting website visitors with social proof content, and using Lead Ads to capture interest with minimal friction. Video ads showing real product UI in action outperform generic brand videos for B2B.

For lead generation campaigns, 15-30 seconds. For retargeting, 30-60 seconds with more detailed product demonstrations. The 15-second format works best for cold audiences because B2B content faces high scroll-through rates on Facebook. AdCreate templates for SaaS are pre-timed to these proven durations.