Create high-performing Google ads tailored for saas businesses. AdCreate combines AI video generation with Google-native formats to help saas brands launch campaigns faster and test more creative variations.
73%
Higher CTR with Video Ads
10x
Faster Than Agency Production
40+
Languages for Localization
2hrs
From Brief to Launch-Ready Video
Recommended formats and dimensions for Google Ads ads.
| Format | Aspect Ratio | Resolution | Max Duration | Max File Size |
|---|---|---|---|---|
| Performance Max Video (landscape) | 16:9 | 1920 x 1080 | 30 seconds (recommended) | 256 GB |
| Performance Max Video (vertical) | 9:16 | 1080 x 1920 | 30 seconds (recommended) | 256 GB |
| Performance Max Video (square) | 1:1 | 1080 x 1080 | 30 seconds (recommended) | 256 GB |
| Display Network (responsive) | 1.91:1 | 1200 x 628 | — | 5.12 MB |
| Demand Gen Video | 16:9 / 1:1 / 9:16 | 1920 x 1080 / 1080 x 1080 / 1080 x 1920 | 3 minutes | 256 GB |
Expert strategies to maximize your google ads performance.
SaaS PMax campaigns with video assets generate 20-30% more conversion volume than those running on text and image alone.
Group "project management" and "team collaboration" separately with tailored video messaging, even if they promote the same product.
These placements reach decision-makers during downtime when they are open to exploring new tools — ideal for SaaS consideration.
Many Google PMax placements serve on the Display Network at small sizes with no audio — your value proposition needs to be legible at 300x250 pixels.
Google's machine learning benefits from creative freshness, and SaaS campaigns that regularly rotate assets maintain competitive CPA as audience pools shift.
Related SaaS & Tech Companies advertising guides and resources.
Common questions about google ads advertising for saas & tech companies businesses.
Absolutely. PMax campaigns without video assets auto-generate low-quality video from your images and text. Uploading custom video — product demos, avatar walkthroughs, feature highlights — dramatically improves the quality of YouTube and Display placements within PMax. SaaS brands with custom video see 20-30% more conversion volume.
A combination of Search campaigns for high-intent keywords and Performance Max for broader reach works best. For video specifically, Demand Gen campaigns give you more creative control than PMax and are ideal for placing product demo videos in YouTube, Gmail, and Discover feeds where B2B decision-makers browse.
Google recommends at least 5 videos per asset group in all three aspect ratios (16:9, 1:1, 9:16). For SaaS, include a mix of product demos, feature highlights, customer testimonials, and "problem-solution" narratives. 15 total video assets per asset group gives the algorithm maximum optimization room.
Yes. Demand Gen places your video ads in YouTube, Google Discover, and Gmail — all channels where B2B decision-makers spend time. Use lookalike segments based on your customer list and in-market audiences for business software. The key advantage over PMax is more creative control and audience targeting specificity for B2B.
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