Create high-performing Instagram ads tailored for local businesses businesses. AdCreate combines AI video generation with Instagram-native formats to help local businesses brands launch campaigns faster and test more creative variations.
2x
More Foot Traffic with Video Ads
< 5min
From Idea to Finished Video
85%
Of Social Video Watched on Mute
$23/mo
Starting Price (Annual)
Recommended formats and dimensions for Instagram Ads ads.
| Format | Aspect Ratio | Resolution | Max Duration | Max File Size |
|---|---|---|---|---|
| Feed Video | 4:5 | 1080 x 1350 | 60 minutes | 4 GB |
| Stories | 9:16 | 1080 x 1920 | 120 seconds | 4 GB |
| Reels | 9:16 | 1080 x 1920 | 90 seconds | 4 GB |
| Carousel Video | 1:1 | 1080 x 1080 | 60 seconds | 4 GB |
| Explore Video | 4:5 | 1080 x 1350 | 60 minutes | 4 GB |
Expert strategies to maximize your instagram ads performance.
food prep in your kitchen, a trainer demo at your gym, a stylist transformation at your salon. Organic Reels boost local discovery and reduce paid acquisition costs.
Instagram's algorithm surfaces tagged content to users browsing nearby locations, giving local businesses free distribution on top of paid impressions.
Create "before and after" Reels for service businesses: empty-to-styled salon chairs, bare-to-decorated event spaces, "just delivered" home renovation reveals. This format earns shares that extend your local reach.
put a face to your business. Local customers choose businesses they feel a personal connection with, and staff features drive that connection.
The shorter the path from ad to action, the higher your conversion rate for local walk-ins and bookings.
Related Local Businesses advertising guides and resources.
Common questions about instagram ads advertising for local businesses businesses.
Instagram Reels (9:16) is the top-performing format for local businesses. Behind-the-scenes content, transformation reveals (before/after), and staff introductions consistently generate the highest engagement and local reach. Post 3-5 Reels per week organically and boost the best performers as paid ads.
Create Reels showing trainer-led workout clips, member transformation stories, and facility tours. Target people aged 18-45 within a 10-mile radius interested in fitness. Use Instagram Stories ads with "Book a Free Trial" swipe-up to your scheduling page. Consistency matters — post daily and run ads to keep your gym visible in local feeds.
Extremely well. Beauty content is one of the most engaging categories on Instagram. Create Reels showing styling transformations, color reveals, and product application tutorials. Before-and-after formats earn shares that extend your reach beyond your paid audience. Target local women aged 20-55 interested in beauty and self-care.
Add your business location tag to every organic post and Reels. Instagram surfaces tagged content to users browsing nearby locations, providing free local distribution. For paid ads, use geo-targeting to reach users within your service area. The combination of location tags on organic content and geo-targeted paid ads maximizes your local visibility.
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