AI TikTok Ads for SaaS

Yes, particularly for SaaS products targeting SMB founders, solopreneurs, and startup teams. TikTok's B2B audience is growing rapidly, and the platform's lower CPMs compared to LinkedIn make it cost-effective for awareness and lead generation. The key is creating native-feeling content that educates rather than sells — product tips, workflow hacks, and founder stories.

Pain-point hooks outperform everything else: "Stop doing X manually" or "POV: Your spreadsheets just broke again." Follow with a quick product demo showing how your tool solves the problem. Keep it under 30 seconds with text overlays. AdCreate's UGC avatar tool makes it easy to produce these "relatable founder" style videos at scale.

Install the TikTok Pixel on your signup and conversion pages. Optimize for "Complete Registration" or "Trial Start" events rather than clicks. TikTok's algorithm needs conversion data to optimize effectively — start with a broader audience and let the system find your best prospects. Expect a 2-4 week learning phase before CPA stabilizes.

Start with $50-100/day for testing. TikTok's minimum campaign budget is $50/day at the campaign level. For SaaS, plan to test 10-15 creative variations during the first month to find winning hooks and audiences. Once you identify 2-3 high-performing creatives, scale budget gradually while continuously adding fresh variations to prevent fatigue.