SaaS Explainer Videos: Communicate Your Product's Value in 90 Seconds

An explainer video is the single most valuable asset on a SaaS website. Studies show that visitors who watch an explainer video are 64-85% more likely to sign up for a trial than those who do not. The reason is simple: most SaaS products solve complex problems, and text descriptions alone cannot communicate the full value proposition in the brief attention window you have with a first-time visitor. A well-crafted explainer video distills your product's story — the problem, the solution, the benefits, and the proof — into 60 to 90 seconds of compelling visual narrative.

Traditionally, SaaS explainer videos cost $5,000 to $25,000 and take 4 to 8 weeks to produce. Studios charge for scripting, storyboarding, animation, voiceover, revisions, and final delivery. For startups and growing SaaS companies, this is a prohibitive investment — especially when your product evolves rapidly and the video needs updating every few months.

AdCreate produces professional SaaS explainer videos at a fraction of the cost and time. AI avatars present your product story with authority and warmth. Veo 3.1 and Sora 2 generate the visual scenes and transitions that illustrate your product's value proposition. The result is a broadcast-quality explainer video that you can produce in an afternoon, update whenever your product evolves, and test in multiple variations to optimize conversion rates.