Open House Ads: Drive Attendance with Compelling Event Video

Open houses succeed or fail based on attendance, and attendance depends entirely on how effectively you promote the event. Traditional open house promotion — a yard sign, an MLS status change, and maybe a social media post with a single photo — reaches a fraction of potential buyers. Video promotion fundamentally changes the reach and effectiveness of open house marketing because it gives prospective buyers enough visual information to decide the visit is worth their time.

AdCreate lets agents create compelling open house promotional videos that drive attendance. Generate property preview content that shows the home's highlights — enough to create desire but not so much that buyers feel they have already seen it. Add event details (date, time, address), agent contact information, and urgency messaging. Create countdown-style content for the days leading up to the event that builds anticipation. Produce different versions for different platforms — a quick teaser for Instagram Stories, a detailed preview for Facebook, and a comprehensive walkthrough for your YouTube channel.

The attendance increase from video promotion is substantial. Agents who promote open houses with video report significantly higher foot traffic than those relying on traditional methods. More visitors means more potential offers, which means better outcomes for your sellers and stronger performance metrics for your business. For agents hosting multiple open houses per weekend, AdCreate's speed makes it practical to produce unique video promotion for every event.