New Construction Ads: Pre-Sell Homes Before They Are Built with AI Video

New construction marketing has a unique challenge: you are selling homes that may not yet exist. Buyers need to visualize the finished product from floor plans, renderings, and model home photography — a significant imagination leap that many prospects struggle with. Video bridges this gap by bringing static renderings to life with camera movement, transitional storytelling, and the immersive visual experience that helps buyers see themselves in a home that has not been built yet.

AdCreate transforms your existing marketing assets — architectural renderings, floor plans, model home photos, community site photos — into compelling video content. Generate model home tour videos with cinematic camera movements. Create community showcase content that presents amenities, location advantages, and lifestyle benefits. Produce floor plan animation-style videos that help buyers understand spatial layouts. Build phase-specific marketing content for pre-construction, under-construction, and move-in-ready phases.

For builders and developers, the marketing timeline creates urgency. Pre-construction sales fund construction, and the faster you sell, the better your project economics. Video content drives pre-sales by creating desire and urgency — 'only 12 homesites remaining' paired with an aspirational community video converts more effectively than brochures. AdCreate lets you produce this content continuously throughout the development lifecycle, updating as new phases open, models change, and inventory shifts.