AI Video Ads for SaaS

Problem-solution product demos outperform every other format for SaaS conversion. Open with the pain point (15 seconds or less), show your product solving it in 2-3 clicks, and close with "Start your free trial." Include actual product UI — SaaS buyers want to see the tool working before they commit to trying it.

For cold audiences: 15-30 seconds focusing on one core problem-solution pair. For retargeting: 30-60 seconds with deeper product demonstrations. For YouTube in-feed: 60-120 seconds with comprehensive walkthroughs. Match length to the viewer's awareness stage — shorter for attention, longer for education.

For paid advertising, AI-generated product demo videos are often more effective than traditionally produced ones because you can iterate faster. Create a base demo, then generate 5-10 variations with different hooks, narration styles, and feature focuses. This testing volume reveals which product angle resonates most — something traditional production is too slow to discover.

LinkedIn and YouTube deliver the highest-quality B2B leads but at higher CPMs. Facebook and Instagram offer lower costs and work well for SMB-focused SaaS. TikTok is emerging for SaaS targeting founders and solopreneurs. Google PMax distributes video across all Google surfaces. The best strategy uses multiple platforms with format-optimized creative from AdCreate.