LinkedIn Guide

How to Create LinkedIn Videos with AI

Create LinkedIn videos with our B2B video marketing tool. Learn the best practices for thought leadership, company content, and LinkedIn video marketing.

1B+

LinkedIn Members Worldwide

5x

More Engagement Than Text Posts

20x

More Shares Than Other Formats

80%

of B2B Social Leads via LinkedIn

LinkedIn has quietly become one of the most powerful B2B video marketing platforms for organic video reach. With over 1 billion members and an algorithm that still delivers significant organic distribution — particularly for video content — LinkedIn offers something rare in today's social media landscape: the ability to reach decision-makers, executives, and professional buyers without paying for ads. Video posts on LinkedIn receive 5x the engagement of text-only posts, and LinkedIn's algorithm gives video content preferential distribution in the feed. For B2B companies, SaaS brands, professional services firms, consultants, and anyone selling to businesses, LinkedIn video is the highest-ROI organic marketing channel available.

The challenge with LinkedIn video is striking the right tone. LinkedIn's professional audience expects substance over flash — thought leadership, industry insights, practical advice, and genuine expertise. Overly promotional or gimmicky content gets punished by the algorithm and the audience alike. This is where AdCreate's AI talking avatars are particularly valuable: they deliver polished, professional presentation that matches LinkedIn's expected quality without requiring executives or founders to spend hours in front of a camera. A CEO can share weekly market insights, a sales leader can publish customer success stories, and a marketing director can present campaign results — all generated from scripts in minutes.

AdCreate also addresses the unique content mix that works on LinkedIn. Beyond talking-head thought leadership, the platform generates data visualization videos (AI-generated charts and metrics in motion), company culture content (workplace environment scenes), product announcement videos (professional launch imagery), and event promotion content. Our text-to-video engine creates the kind of clean, professional B-roll footage — modern office environments, technology imagery, business meetings — that elevates LinkedIn content above the smartphone selfie-videos that most professionals default to. With auto-captioning built in (essential since LinkedIn videos autoplay muted in the feed), AI music generation for subtle professional background audio, and pricing starting at $23/mo (billed annually) with a free tier, AdCreate enables a consistent LinkedIn video presence that builds authority and drives business conversations.

The most effective LinkedIn video workflow follows a simple weekly cadence: one thought leadership video sharing an original insight or industry perspective, one educational video providing actionable advice your audience can implement immediately, and one company or culture video that humanizes your brand. This three-video-per-week rhythm aligns with LinkedIn's algorithm preferences while covering the content pillars that build both personal authority and company brand equity. Batch-produce all three videos in a single 60-90 minute session each Monday using AdCreate, schedule them for publication on Tuesday, Wednesday, and Thursday mornings, and spend the rest of the week engaging with comments and conversations that the videos generate — this is where the real business development happens on LinkedIn.

LinkedIn Video Specifications

Aspect Ratio

1:1 or 16:9

Recommended Duration

30 seconds to 3 minutes

Resolution

1920x1080 pixels

Pro Tips for LinkedIn

Best practices to maximize engagement on LinkedIn

1

Keep professional tone and quality

2

Lead with value, not promotion

3

Include captions always

4

Share industry insights

5

Encourage engagement with questions

How It Works

1

Identify Your Thought Leadership Topic and Angle

Choose a topic where you have genuine expertise and a distinct perspective. The best-performing LinkedIn videos share actionable insights, contrarian viewpoints, or behind-the-scenes experiences that your professional network cannot find elsewhere. Write a clear, conversational script that opens with a hook (surprising statistic, provocative question, or bold claim) and delivers substantive value within 1-3 minutes.

2

Generate Professional-Quality Video Content

Use AI talking avatars for executive thought leadership, team introductions, and industry commentary — select avatars with professional business appearance that matches LinkedIn's expectations. For company announcements and product launches, use text-to-video to generate clean, modern B-roll featuring professional environments, technology imagery, and business settings. LinkedIn audiences respond best to content that looks intentional and polished without being overproduced.

3

Add Professional Captions and Subtle Branding

LinkedIn videos autoplay without sound in the feed, making captions absolutely essential — videos with captions see significantly higher watch time and engagement. Add clean, readable auto-generated captions. Apply subtle company branding (logo, colors) without making the video look like a commercial. For thought leadership content, a simple speaker name/title lower-third is more effective than heavy branding. Add light background music to enhance professionalism without distracting from the message.

4

Publish with an Engaging Text Post and Strategic Timing

Upload your video natively to LinkedIn (native uploads get 5x more reach than linked YouTube videos). Write an engaging text post above the video — start with a hook line, provide context, and end with a question or conversation prompt to drive comments. Post Tuesday through Thursday between 8-10 AM or 12-1 PM in your primary audience's timezone. Respond to every comment within the first hour to signal the algorithm that your content generates discussion.

FAQS

LinkedIn Video FAQ

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