LinkedIn Video Ads: How to Create B2B Video Content with AI

LinkedIn video ads are the most underused high-impact format in B2B marketing. While 79% of B2B marketers say LinkedIn is their most effective paid channel, fewer than 25% of them use video creatives. The reason is simple: producing B2B video content that looks professional and communicates complex value propositions has historically been expensive and time-consuming.

AI video generation changes this equation entirely. In 2026, B2B marketers can create LinkedIn video ads in minutes that would have required a production agency and a $10,000 budget just two years ago.

This guide covers LinkedIn video ad formats, B2B-specific creative strategies, and a practical workflow for creating high-converting LinkedIn video ads using AI.

Why Video Ads Outperform on LinkedIn

LinkedIn's own data tells a clear story:

• Video ads on LinkedIn generate 3x more engagement than static image or text ads
• LinkedIn users are 20x more likely to share video content than other post types
• Video ads achieve 30% higher comment rates compared to non-video campaigns
• B2B buyers who watch video content are 64% more likely to make a purchase decision

These numbers make sense when you consider the LinkedIn environment. Users are in a professional mindset. They are evaluating tools, solutions, and vendors. A well-crafted video ad that demonstrates value in 30 seconds is significantly more persuasive than a static image with a headline.

The engagement gap exists because most B2B brands default to static creatives. They know video performs better, but the production barrier keeps them in the image ad lane. AI tools eliminate that barrier.

LinkedIn Video Ad Formats

LinkedIn offers several video ad formats, each suited to different campaign objectives.

Sponsored Content Video

The most common format. Video ads appear natively in the LinkedIn feed alongside organic posts.

Specs:

• Aspect ratios: 16:9 (landscape), 1:1 (square), 9:16 (vertical), 4:5 (portrait)
• Resolution: 360p to 1080p (1080p recommended)
• Duration: 3 seconds to 30 minutes (15 to 90 seconds recommended for ads)
• File size: 75KB to 200MB
• File type: MP4
• Captions: Strongly recommended (SRT upload supported)

Best for: Brand awareness, website traffic, lead generation

Video Message Ads (Sponsored InMail with Video)

Video delivered directly to a user's LinkedIn inbox. These are highly personalized and achieve open rates of 25% to 40%.

Best for: High-value prospect outreach, event promotion, product demos targeting specific decision-makers

Document Ads with Embedded Video

LinkedIn Document Ads allow carousel-style content. Embedding video slides within these creates a hybrid format that combines the engagement of video with the educational depth of carousels.

Best for: Complex product explanations, case study walkthroughs, multi-feature demonstrations

Event Ads with Video

Promote LinkedIn Events with video creative. These combine event registration with video content in a single unit.

Best for: Webinar promotion, conference marketing, product launch events

Thought Leader Ads (Video)

A newer format that lets companies sponsor video posts from individual employees. These achieve 2 to 3x higher engagement than brand-page video because they come from personal profiles.

Best for: Executive visibility, company culture, expert commentary on industry trends

B2B Video Ad Strategies That Convert on LinkedIn

Strategy 1: The Problem-Solution Demo (Top of Funnel)

This is the most effective LinkedIn video ad format for generating awareness and initial interest.

Structure:

1. 0 to 3 seconds: State a specific problem your target audience faces. Use their exact language.
2. 3 to 15 seconds: Show the impact of that problem (wasted time, lost revenue, operational friction).
3. 15 to 25 seconds: Demonstrate your solution in action. Show the product, not just talk about it.
4. 25 to 30 seconds: Clear CTA ("See how it works" or "Book a demo").

Example script for a project management tool:
"Your team spends 6 hours a week in status update meetings. [Show calendar filled with meetings.] That is 312 hours a year per team. [Show number growing.] What if every update happened automatically? [Show product dashboard with real-time status.] See how teams like yours cut meetings by 70%. Link in comments."

AdCreate's script engine with the PAS (Problem, Agitation, Solution) framework generates this type of structure automatically when you input your product details and target audience.

Strategy 2: The Customer Proof Story (Mid-Funnel)

B2B buyers rely heavily on social proof. Video testimonials and case studies are the highest-converting mid-funnel content.

Structure:

1. 0 to 5 seconds: Customer introduction (name, title, company).
2. 5 to 15 seconds: The challenge they faced before your product.
3. 15 to 25 seconds: Specific results after implementation (use numbers).
4. 25 to 30 seconds: Recommendation and CTA.

If you do not have customer video testimonials, AdCreate's talking avatar feature can create professional AI-presented case studies. Select an avatar that matches your audience demographic, script the customer story, and generate a polished testimonial-style video. This is especially useful for early-stage companies building their case study library.

Strategy 3: The Data Story (Thought Leadership)

LinkedIn users engage heavily with data-driven content. Transform industry research, survey results, or internal data into visual video narratives.

Structure:

1. 0 to 3 seconds: A surprising or counterintuitive data point.
2. 3 to 15 seconds: Context and implications of the data.
3. 15 to 25 seconds: What this means for the viewer's role/industry.
4. 25 to 30 seconds: CTA to download the full report or read more.

This format works exceptionally well as Thought Leader Ads. An executive sharing data insights in video format signals authority and generates qualified engagement.

Strategy 4: The Product Walkthrough (Bottom of Funnel)

For prospects evaluating your product against competitors, a concise product walkthrough removes friction from the decision process.

Structure:

1. 0 to 5 seconds: "Here is how [Product] works in 60 seconds."
2. 5 to 50 seconds: 3 to 4 key workflow steps shown visually.
3. 50 to 60 seconds: CTA to start a free trial or book a demo.

AdCreate's text-to-video capability can generate product visualization sequences that bring software interfaces and workflows to life, even if you do not have screen recordings ready.

Strategy 5: The Educational Series (Nurture)

Create a series of 3 to 5 short videos addressing common questions or challenges in your industry. Run them as a sequential campaign that builds familiarity over time.

This works because:

• LinkedIn's frequency data shows that prospects need 7 to 13 touchpoints before converting
• Video series create narrative continuity that keeps your brand top-of-mind
• Educational content builds trust without overt selling

Creating LinkedIn Video Ads with AI: Step by Step

Step 1: Define Your ICP and Targeting

LinkedIn's targeting is unmatched for B2B. Before creating any creative, define exactly who will see it:

• Job titles: Target specific decision-maker titles (VP of Marketing, Head of Engineering, CFO)
• Company size: Segment by employee count (1-50, 51-200, 201-1000, 1000+)
• Industry: Narrow to 2 to 3 relevant industries
• Seniority level: Director and above for enterprise, Manager and above for mid-market
• Skills/interests: Layer in relevant professional skills

Your targeting directly informs your creative. A video ad for a CMO should speak differently than one targeting a Marketing Manager.

Step 2: Script with the Right Framework

Open AdCreate's AI script generator and select the framework that matches your funnel stage:

• AIDA: Best for awareness campaigns introducing a new concept
• PAS: Best for problem-aware audiences who need to feel the urgency
• BAB: Best for audiences who know the problem and want to see the transformation
• 4Ps (Promise, Picture, Proof, Push): Best for mid-funnel content with strong proof points

Input your product description, target audience (from Step 1), and desired tone (professional, conversational, or authoritative). The AI generates a complete script with timing cues.

Step 3: Generate Your Video

For talking-head style ads:
Use AdCreate's talking avatar to create a professional AI presenter delivering your script. For B2B LinkedIn content, select avatars that match the professional context, someone who could credibly appear in a business meeting.

For product and concept visualization:
Use AdCreate's text-to-video to generate visual sequences from your script. Describe the scenes (office environment, dashboard interface, team collaboration) and the AI produces polished footage.

For product photo animation:
If you have product screenshots, marketing materials, or office photos, use image-to-video to transform them into dynamic video content with camera movement and transitions.

The Brick System is ideal for B2B LinkedIn ads:

• Hook Brick: Start with a data point or provocative question
• Retention Brick: Deliver the core message or product demonstration
• Trust Brick: Include a customer result, logo wall, or metric
• CTA Brick: Professional, low-friction call to action

Step 4: Add Captions

LinkedIn feed videos autoplay without sound. Captions are mandatory, not optional.

Use AdCreate's AI captioning to generate timed, styled captions. For LinkedIn specifically:

• Use a clean, sans-serif font
• Keep text large enough to read on mobile (60%+ of LinkedIn traffic is mobile)
• Position captions in the lower third to avoid obstructing visual content
• Match caption style to your brand guidelines

Step 5: Format for Multiple Placements

Create versions in multiple aspect ratios to maximize placement coverage:

• 1:1 (Square): Highest feed engagement on desktop. Use for awareness campaigns.
• 4:5 (Portrait): Takes up more screen real estate on mobile. Use for lead gen campaigns.
• 16:9 (Landscape): Standard for LinkedIn Audience Network placements.
• 9:16 (Vertical): Required for full-screen mobile placements.

AdCreate's format tools let you efficiently resize and reformat a single video for all placements.

Step 6: Set Up Campaign in LinkedIn Campaign Manager

Recommended campaign structure:

• Campaign Group: Product/Service Line
• Campaign 1 (Awareness): Problem-solution video, broad ICP targeting, CPM bidding
• Campaign 2 (Consideration): Product demo or case study video, retargeting awareness viewers, CPC bidding
• Campaign 3 (Conversion): Customer proof video, retargeting website visitors, CPA bidding

Budget recommendations:

• Minimum: $50/day per campaign (LinkedIn's algorithm needs budget to optimize)
• Recommended test: $100/day for 2 to 4 weeks
• Total test investment: $1,400 to $2,800

LinkedIn Video Ad Creative Best Practices

The First 3 Seconds Decide Everything

LinkedIn counts a video view at 2 seconds. Your hook must arrest attention immediately:

• Open with a bold claim or surprising statistic
• Show visual movement in the first frame (not a static title card)
• Address the viewer's role directly ("If you manage a sales team...")
• Avoid logo animations as openers (save branding for the end)

Keep It Under 30 Seconds for Ads

While LinkedIn supports long-form video, ad performance data consistently shows:

• Under 30 seconds: Highest completion rates and engagement
• 30 to 90 seconds: Acceptable for product demos and case studies
• Over 90 seconds: Only for retargeting audiences who are already engaged

Use Native LinkedIn Visual Language

Video ads that feel native to the LinkedIn feed outperform polished commercials:

• Use clean, minimal design (no flashy transitions)
• Incorporate professional settings and business contexts
• Include data, charts, and metrics as visual elements
• Use muted, professional color palettes

Include a Specific CTA

Generic CTAs ("Learn more") underperform specific ones:

• "See the 3-minute product demo"
• "Download the 2026 Benchmark Report"
• "Book a 15-minute strategy call"
• "Start your free 14-day trial"

Specific CTAs set clear expectations and attract more qualified clicks.

Pair Video with Strong Ad Copy

The text above your LinkedIn video ad matters as much as the video itself. Write ad copy that:

• Reinforces the video's key message
• Includes the primary keyword naturally
• Asks a question to encourage comments
• Contains the link (do not rely solely on the CTA button)

Measuring LinkedIn Video Ad Performance

Key Metrics to Track

• View rate: Percentage of impressions that resulted in 2+ second views. Aim for above 25%.
• Video completion rate: Percentage watching to the end. Above 20% is strong for LinkedIn.
• Click-through rate (CTR): Above 0.4% is good for B2B LinkedIn ads.
• Cost per lead (CPL): Benchmark varies by industry. SaaS typically sees $50 to $150 CPL.
• Engagement rate: Likes, comments, shares. Above 1% is strong.

Attribution Considerations

B2B sales cycles are long. LinkedIn offers:

• View-through conversions: People who saw your ad and later converted (default 7-day window)
• Click-through conversions: People who clicked your ad and later converted (default 30-day window)
• Website demographics: See which companies visited your site after seeing ads

Install the LinkedIn Insight Tag on your website before launching campaigns. This enables conversion tracking and retargeting.

FAQ

What is the best video length for LinkedIn ads?

For most B2B LinkedIn video ad campaigns, 15 to 30 seconds is optimal. This length provides enough time to communicate a single value proposition or key message while maintaining high completion rates. Product demo videos can extend to 60 to 90 seconds for mid-funnel retargeting campaigns. Always front-load the most important information in the first 5 seconds.

How much do LinkedIn video ads cost compared to image ads?

LinkedIn video ads typically have a 10 to 20% higher CPM than static image ads, but they generate 3x higher engagement and significantly better conversion rates. The effective cost-per-lead from video ads is often lower than image ads despite the higher impression cost. Budget a minimum of $50 per day per campaign for enough data to optimize.

Can I use AI-generated video for LinkedIn ads?

Yes. AI-generated video performs well on LinkedIn when it is professional in appearance and delivers genuine value. AdCreate's talking avatar and text-to-video features produce content that meets LinkedIn's quality expectations. The key is ensuring the content is substantive, since LinkedIn audiences are sophisticated and will not engage with superficial AI-generated content. Pair strong scripts with AI production for the best results.

What aspect ratio should I use for LinkedIn video ads?

For desktop-heavy campaigns targeting enterprise decision-makers, 1:1 (square) delivers the best feed performance. For mobile-optimized campaigns, 4:5 (portrait) takes up maximum screen real estate. Create both versions when budget allows. Avoid 16:9 (landscape) as your primary format since it appears small in the mobile feed, though it works well for LinkedIn Audience Network placements.

How do LinkedIn video ads fit into a B2B marketing funnel?

Video ads serve every funnel stage on LinkedIn. Use problem-awareness and thought leadership videos for top-of-funnel brand building. Deploy product demonstrations and case study videos for mid-funnel consideration. Retarget website visitors and engaged prospects with customer proof and free trial offers for bottom-funnel conversion. AdCreate's Brick System lets you modularly build videos optimized for each stage.

Conclusion

LinkedIn video ads represent the clearest competitive advantage in B2B advertising right now. The combination of precise professional targeting, high engagement rates, and low advertiser adoption of video creates an opportunity that will not last indefinitely.

AI video generation removes the production barrier that has kept most B2B marketers in the static image lane. With tools like AdCreate, you can go from strategy to published LinkedIn video ad in under an hour.

Start with a single problem-solution video targeting your primary ICP. Test it at $50 per day for two weeks. Measure engagement and conversion metrics. The performance data will build the case for scaling your LinkedIn video ad investment.

The B2B brands winning on LinkedIn in 2026 are the ones showing, not just telling. Video is how you show.