Instagram Reels Ideas: 30+ Content Ideas That Get Views (2026)

Staring at your phone wondering what Reel to post next is one of the most common creative blocks in social media marketing. You know Instagram Reels is the most effective organic growth format on the platform. You know you should be posting 4-5 Reels per week. But coming up with fresh ideas consistently is exhausting.

This is your cheat sheet. Below you will find 30+ specific, steal-worthy Instagram Reels content ideas organized by category. Each idea includes what it is, how to execute it, and which types of businesses it works best for. Bookmark this page and reference it every time you need inspiration for your next Reel.

Why You Need a Reels Idea Bank

Before diving into the ideas, here is why having a running list matters.

The Instagram algorithm in 2026 rewards consistency above everything else. Accounts that post 4-7 Reels per week see 3-5x more reach per Reel than accounts posting sporadically. But consistency requires a steady supply of content ideas. Most creators and brands hit a wall around week 3-4 when they have exhausted their obvious ideas.

An idea bank solves this by giving you a library of proven formats you can adapt to your niche at any time. You do not need to reinvent the format every time -- you need to apply your unique perspective, products, or expertise to formats that are already proven to work.

For a deeper strategic framework on how Reels fits into your overall Instagram presence, our Instagram Reels marketing strategy guide covers algorithm mechanics, content pillars, and growth tactics in detail.

Educational Reels Ideas (Ideas 1-8)

Educational content is the highest-performing Reels category for most business accounts. It drives saves, shares, and follows because viewers perceive genuine value.

Idea 1: The "3 Things You Did Not Know" Format

What it is: Share three surprising or lesser-known facts about your industry, product category, or area of expertise.

How to execute: Open with bold text on screen: "3 things you did not know about [topic]." Present each fact with a quick visual or transition. Keep the total length under 30 seconds.

Example: A skincare brand shares "3 things you did not know about sunscreen" -- covering that SPF 30 blocks 97% of UV rays, chemical sunscreen needs 20 minutes to activate, and expired sunscreen is worse than no sunscreen.

Best for: Beauty, health, fitness, finance, education, SaaS, any knowledge-driven business.

Idea 2: The Step-by-Step Tutorial

What it is: Walk viewers through a specific process from start to finish in 15-60 seconds.

How to execute: Number each step with on-screen text. Show the actual process visually -- hands doing the work, screens showing the clicks, ingredients being combined. Use a voiceover to explain each step.

Example: A marketing agency shows "How to set up a Facebook retargeting campaign in 60 seconds" with screen recording of each step.

Best for: Any business with a teachable skill -- marketing, cooking, fitness, tech, crafts, beauty, home improvement.

Idea 3: The Common Mistakes Reel

What it is: Highlight 3-5 common mistakes people make in your industry and show the correct approach.

How to execute: Use a split-screen or before/after format. Show the mistake with a red X or "wrong" label, then the correct approach with a green checkmark. Pair with trending audio for extra reach.

Example: A personal trainer shows "5 exercises you are doing wrong at the gym" with side-by-side correct versus incorrect form.

Best for: Fitness, cooking, marketing, finance, beauty, interior design, any expertise-driven business.

Idea 4: The Industry Myth Buster

What it is: Take a widely believed myth in your industry and debunk it with evidence or expertise.

How to execute: Open with the myth stated as if it is true: "You need to post every day to grow on Instagram." Then hit the viewer with "Actually, no. Here is why..." and deliver the truth with supporting reasoning.

Example: A financial advisor debunks "You need to pay off all debt before investing" with a quick explanation of debt interest rates versus investment returns.

Best for: Finance, health, fitness, skincare, marketing, real estate, any industry with prevalent misconceptions.

Idea 5: The Quick Comparison

What it is: Compare two related products, tools, approaches, or strategies side by side.

How to execute: Use split-screen or alternating frames. Show each option with its pros and cons. End with a clear recommendation or "it depends on..." conclusion.

Example: A coffee shop compares "Pour over vs. French press" with side-by-side brewing footage, flavor notes, and time comparison.

Best for: Tech, food, beauty, fitness, any business where customers face choices between options.

Idea 6: The "What I Would Do Differently" Reel

What it is: Share lessons from your own experience by explaining what you would change if starting over.

How to execute: Use a talking-head format with text overlay bullet points. Be specific and honest. Vulnerability and specificity drive engagement.

Example: A restaurant owner shares "3 things I would do differently if opening my first restaurant in 2026" covering location research, delivery platform strategy, and social media hiring.

Best for: Entrepreneurs, coaches, agencies, any business owner willing to share honest lessons learned.

Idea 7: The Tool or Resource Roundup

What it is: Share your favorite tools, apps, or resources related to your industry.

How to execute: Quick transitions showing each tool with its name, what it does, and one key benefit. Number each one with on-screen text.

Example: A graphic designer shares "5 free design tools I use every day" showing Canva, Figma, Remove.bg, Coolors, and Unsplash with quick demos of each.

Best for: Marketing, design, tech, photography, business, any industry that uses specialized tools.

Idea 8: The Data Storytelling Reel

What it is: Take a surprising statistic or data point from your industry and build a short narrative around it.

How to execute: Open with the data point as bold text on screen. Spend 15-20 seconds explaining the context and implications. End with an actionable takeaway.

Example: An ecommerce consultant opens with "47% of online shoppers abandon their cart because of unexpected shipping costs" and explains three strategies to reduce cart abandonment.

Best for: Marketing, finance, ecommerce, SaaS, real estate, any data-rich industry.

Entertaining Reels Ideas (Ideas 9-14)

Entertainment-driven Reels generate shares and replays -- two of the strongest algorithmic signals. These formats work because people share content that makes them laugh or nod in agreement.

Idea 9: The Industry Humor Reel

What it is: Create a relatable, funny moment that anyone in your industry or your target audience would recognize.

How to execute: Use a trending audio track paired with a relatable scenario. Act it out, use text overlays, or combine with stock footage for comedic effect. The humor should be specific enough that your target audience feels "seen."

Example: A recruiter lip-syncs to a trending audio with the caption "When the candidate says they have 10 years of experience in a tool that has existed for 3 years."

Best for: Any business -- the key is making the humor specific to your audience's daily experience.

Idea 10: The Expectation vs. Reality Reel

What it is: Show the glamorous expectation of something versus the messy or unglamorous reality.

How to execute: Split the Reel into two parts. First half shows the polished, idealized version. Second half shows the real, relatable version. Trending audio works perfectly here.

Example: A small business owner shows "What people think running a business looks like" (laptop on a beach) versus "What it actually looks like" (laptop on a messy kitchen table at midnight with empty coffee cups).

Best for: Small businesses, entrepreneurs, creatives, agencies, restaurants, fitness trainers -- anyone whose work has a visible gap between perception and reality.

Idea 11: The Day-in-the-Life Montage

What it is: A fast-paced montage of your actual workday, from morning routine to end of day.

How to execute: Film short clips throughout an actual day. Edit them together with a trending audio track. Include timestamps ("6:30 AM", "9:00 AM", "2:00 PM") as text overlays for pacing.

Example: A bakery owner films their day from 4:00 AM dough preparation to 3:00 PM shop closing, showing every stage of the operation.

Best for: Any business with a visually interesting daily routine -- food service, retail, fitness, construction, creative agencies, manufacturing.

Idea 12: The "POV" Format

What it is: Frame your Reel from the viewer's perspective using the "POV:" text format.

How to execute: Start with "POV:" followed by a relatable scenario. Film from first-person perspective or use the camera as the viewer's eyes.

Example: A real estate agent films "POV: You just found a house $30K under budget in the neighborhood you wanted" showing the walkthrough from the buyer's perspective.

Best for: Real estate, travel, food, retail, automotive, luxury brands, experience-based businesses.

Idea 13: The Reaction Reel

What it is: React to something relevant to your industry -- a news headline, a viral post, a customer comment, a competitor's move.

How to execute: Show the stimulus (screenshot, headline, video clip) and then your genuine reaction with commentary. Keep it authentic and conversational.

Example: A digital marketer reacts to a new Instagram algorithm update announcement, breaking down what it actually means for businesses.

Best for: Any industry where news and trends create discussion -- tech, marketing, finance, fashion, beauty, fitness.

Idea 14: The Satisfying Process Reel

What it is: Show a visually satisfying process related to your business -- something being made, organized, cleaned, or transformed.

How to execute: Film the process in close-up detail. Use smooth transitions and satisfying audio (ASMR-style natural sounds or matching music). No voiceover needed -- let the visuals do the work.

Example: A candle maker films the entire process of pouring, cooling, trimming, and lighting a handmade candle in a 30-second time-lapse.

Best for: Food, manufacturing, crafts, cleaning services, beauty, art, any business with a visual creation process.

Behind-the-Scenes Reels Ideas (Ideas 15-19)

Behind-the-scenes content humanizes your brand and builds trust. It shows the people, processes, and values behind the product.

Idea 15: The "How It Is Made" Reel

What it is: Show the production process behind your product or service, from raw materials to finished result.

How to execute: Film multiple stages of your production process. Edit into a fast-paced sequence with transitions between each stage. Add text labels for each step.

Example: A jewelry brand shows a ring going from raw metal to casting, polishing, stone setting, and finished piece in 30 seconds.

Best for: Product-based businesses, food brands, manufacturers, artisan creators, any company with a tangible production process.

Idea 16: The Team Introduction Reel

What it is: Introduce team members with quick personal facts, their role, and what they love about the job.

How to execute: Film each team member for 3-5 seconds with their name, title, and a fun fact displayed as text overlay. Use a trending audio track to tie it together.

Example: A marketing agency introduces their team: "Sarah, Creative Director, has three cats named after fonts" followed by "Marcus, Strategist, once won a hot dog eating contest."

Best for: Service businesses, agencies, restaurants, retail, any business where the team is part of the customer experience.

Idea 17: The Packing an Order Reel

What it is: Film yourself packing a customer's order from start to finish, including personal touches.

How to execute: Show each step: selecting products, wrapping, adding a handwritten note or free sample, sealing, labeling, and handing to the shipping carrier. Add the customer's first name (with permission) as a text overlay.

Example: A small candle business packs "Emma's order" with tissue paper, a thank-you card, a sample of a new scent, and a branded sticker seal.

Best for: Ecommerce, direct-to-consumer brands, subscription boxes, handmade goods, any online retailer.

Idea 18: The Workspace Tour

What it is: Give viewers a tour of your workspace, studio, kitchen, office, or shop.

How to execute: Walk through the space with the camera, pausing briefly at interesting areas. Add text labels for different zones. Use a trending audio track or casual voiceover.

Example: A pottery studio walks through their space showing the wheel room, glaze mixing station, kiln area, and finished piece display.

Best for: Studios, restaurants, offices, retail shops, workshops, salons, any business with a physical space.

Idea 19: The "Before We Open" Reel

What it is: Show the preparation that happens before your business opens its doors to customers each day.

How to execute: Film the morning prep routine -- turning on lights, setting up displays, prepping food, organizing inventory. The contrast between empty space and ready-for-business state is visually compelling.

Example: A coffee shop films the 5:00 AM opening routine: grinding beans, steaming milk, arranging pastries, flipping the "Open" sign.

Best for: Restaurants, retail stores, salons, gyms, studios, any business with a physical location and opening routine.

Product Showcase Reels Ideas (Ideas 20-24)

Product showcase Reels directly drive purchase intent. The key is showing, not telling -- let the product sell itself through demonstration and results.

Idea 20: The Before and After Transformation

What it is: Show the transformation your product or service creates, with a clear before and after.

How to execute: Film the "before" state first. Use a transition (snap cut, hand swipe, or trending transition effect) to reveal the "after." The more dramatic the contrast, the more engagement.

Example: A cleaning product brand shows a stained countertop, applies the product, and reveals a spotless surface in one satisfying transition.

Best for: Beauty, skincare, cleaning products, fitness, home renovation, design services, any business that creates visible transformations.

Idea 21: The Unboxing Experience

What it is: Film the customer experience of receiving and opening your product for the first time.

How to execute: Film from the customer's POV. Show the package arriving, the unboxing process, each element revealed, and the final product in use. ASMR-style sound (crinkling paper, satisfying snaps) adds sensory appeal.

Example: A tech accessory brand shows a customer unboxing their new phone case: packaging, reveal, phone insertion, and final look from multiple angles.

Best for: Any product-based business with an intentionally designed packaging experience.

Idea 22: The "One Product, Five Ways" Reel

What it is: Show five different ways to use, style, or apply a single product.

How to execute: Quick transitions between each use case, numbered 1-5 on screen. Each use case gets 3-6 seconds of screen time.

Example: A clothing brand shows one white button-down shirt styled five ways: casual with jeans, professional with slacks, layered under a sweater, tied at the waist with a skirt, and oversized as a beach coverup.

Best for: Fashion, beauty, food (one ingredient, five recipes), home decor, any product with multiple applications.

Idea 23: The Product Detail Close-Up

What it is: Ultra-close-up footage highlighting the quality, texture, craftsmanship, or design details of your product.

How to execute: Use macro photography or slow-motion video. Focus on the details that customers cannot see in standard product photos: stitching, material texture, mechanism in action, ingredient color and consistency.

Example: A watch brand films extreme close-ups of the dial, crown, caseback engraving, and strap stitching set to ambient music.

Best for: Luxury goods, handmade products, food, beauty, fashion, jewelry, any product where quality details differentiate.

Idea 24: The Customer Review Reading

What it is: Read and react to real customer reviews on camera, adding your commentary and gratitude.

How to execute: Show the review on screen (screenshot or text overlay). Read it aloud and share your genuine reaction. Express authentic appreciation and add context to the customer's experience.

Example: A skincare brand reads a 5-star review: "I cannot believe how much my acne has cleared up in 3 weeks" -- founder reacts with genuine excitement and explains why the formulation works.

Best for: Any business with positive customer reviews or testimonials.

Trending Format Reels Ideas (Ideas 25-28)

Trending formats tap into the algorithm's preference for content that uses popular audio and formats. These Reels ride the wave of existing trends, maximizing your discoverability.

Idea 25: The Trending Audio Lip Sync

What it is: Use a trending audio clip and lip-sync or act it out in a way that relates to your business.

How to execute: Browse the Reels tab for trending audio (marked with an upward arrow). Find a clip where the sentiment applies to your business context. Film yourself lip-syncing with text overlays providing context.

Example: Using a trending "I knew it was going to be a good day" audio, a restaurant owner lip-syncs while text reveals: sold-out dinner, five 5-star reviews, and a catering inquiry.

Best for: Universally applicable. Every business can adapt trending audio.

Idea 26: The "This or That" Reel

What it is: Present two options and ask your audience to choose, sparking engagement through comments.

How to execute: Show two options side by side with quick visual comparisons. Use on-screen text asking "This or That?" or "Which would you choose?" End with a direct request for viewers to comment their choice.

Example: An interior designer shows two living room styles -- minimalist Scandinavian versus warm maximalist -- and asks followers to comment their preference.

Best for: Fashion, food, design, beauty, travel, any business where aesthetic choices drive conversation.

Idea 27: The Photo Dump Transition Reel

What it is: A curated collection of photos and short video clips set to trending audio, showing highlights from a period (week, month, event, project).

How to execute: Select 8-15 of your best photos and short clips. Time them to beat drops or transitions in the audio track. Each image appears for 0.5-2 seconds.

Example: A wedding planner creates a monthly recap photo dump of their best weddings, behind-the-scenes moments, and floral details set to a trending audio.

Best for: Event businesses, photographers, travel brands, restaurants, any visually-driven business.

Idea 28: The "Put a Finger Down" Challenge

What it is: Adapt the "put a finger down if..." format to your industry with relatable experiences.

How to execute: Film yourself putting fingers down as you list scenarios. Use text overlay for each one. Make them specific enough that your target audience feels called out.

Example: A project manager says "Put a finger down if you have ever had a meeting that should have been an email... if a client changed scope after approval... if you worked through lunch three days this week."

Best for: Any business -- especially effective for niche communities with shared experiences.

Engagement-Driven Reels Ideas (Ideas 29-33)

These formats are specifically designed to generate comments, shares, saves, and other engagement signals that the Instagram algorithm rewards.

Idea 29: The Fill-in-the-Blank Reel

What it is: Present an incomplete statement and ask viewers to complete it in the comments.

How to execute: Display a sentence with a blank on screen: "The one tool I cannot live without for my business is _____." Add a visual that matches the topic and trending audio. End with text encouraging comments.

Example: A fitness coach posts "My favorite pre-workout meal is _____" with a montage of meal prep footage.

Best for: Universally applicable -- the key is making the fill-in-the-blank relevant to your specific audience.

Idea 30: The Save-Worthy Checklist

What it is: Create a visual checklist or cheat sheet that viewers will save for future reference.

How to execute: Display 5-10 items as a list with checkboxes, scrolling through each item with brief explanation. Use text-heavy design so the information is captured in the Reel itself. End with "Save this for later" as a CTA.

Example: A travel agency posts "Your Complete Bali Packing Checklist" with 10 must-bring items scrolling across the screen.

Best for: Travel, fitness, cooking, marketing, finance, education, any business that can create reference material.

Idea 31: The Hot Take or Unpopular Opinion

What it is: Share a controversial or unconventional perspective on a topic in your industry.

How to execute: Open with "Unpopular opinion:" or "Hot take:" as text on screen. State your position clearly. Spend the rest of the Reel defending it with reasoning. The goal is to spark debate in the comments.

Example: A marketing consultant shares "Hot take: Posting times do not matter nearly as much as content quality, and here is the data to prove it."

Best for: Any industry where professionals hold strong opinions -- marketing, fitness, finance, tech, food.

Idea 32: The Quiz or Trivia Reel

What it is: Test your audience's knowledge with a quick quiz related to your industry.

How to execute: Present 3-5 questions with multiple choice answers. Pause briefly on each question (or use a countdown timer graphic) before revealing the answer. Encourage viewers to comment their score.

Example: A coffee roaster posts "Coffee trivia: Can you get all 5 right?" with questions about coffee origins, brewing temperatures, and caffeine content.

Best for: Food, education, history, science, fitness, any knowledge-based business.

Idea 33: The "Reply to Comment" Reel

What it is: Create a new Reel that directly responds to a comment or question from a previous post.

How to execute: Use Instagram's reply-to-comment feature that embeds the original comment at the top of your new Reel. Address the question or topic in depth. This shows your community you listen and creates a content feedback loop.

Example: A nutritionist gets a comment asking "Is overnight oats actually healthy?" and creates a full Reel breaking down the nutritional profile with evidence.

Best for: Universally applicable -- any account that receives questions in comments.

Bonus: Seasonal and Timely Reels Ideas (Ideas 34-37)

Timely content rides the wave of what people are already thinking about, increasing relevance and shareability.

Idea 34: The New Year / New Season Reset

What it is: At the start of a new year, quarter, or season, share your updated strategy, goals, or recommendations.

How to execute: List your top priorities, predictions, or recommendations for the upcoming period. Use numbered text overlays with corresponding visuals.

Example: At the start of Q2, a digital marketing agency shares "3 marketing strategies we are doubling down on in Q2 2026" with quick visual examples of each.

Best for: Any business that operates on seasonal cycles or can tie content to calendar moments.

Idea 35: The Holiday-Themed Reel

What it is: Adapt your regular content format to incorporate a relevant holiday or cultural moment.

How to execute: Take one of your proven Reel formats and give it a holiday twist. Valentine's Day gift guide, Black Friday deals reveal, New Year's resolution list, summer bucket list -- match the format to the moment.

Example: A bookshop creates a "Holiday gift guide: books for every person on your list" Reel with quick transitions between genre recommendations.

Best for: Retail, food, fashion, beauty, gifts, any consumer-facing business.

Idea 36: The Industry Event or Conference Recap

What it is: If you attend an industry event, capture quick clips and compile them into a highlight Reel.

How to execute: Film short clips throughout the event -- booth visits, speaker highlights, networking moments, interesting products, behind-the-scenes setup. Edit into a 30-second montage with trending audio.

Example: A SaaS company films their team at a tech conference, capturing booth setup, demo reactions, speaker takeaways, and team dinner.

Best for: Any business that attends or hosts industry events, conferences, trade shows, or networking events.

Idea 37: The Year-in-Review Reel

What it is: At the end of the year (or any significant milestone), compile highlights from the past period.

How to execute: Select 10-15 of your best moments, achievements, product launches, or team milestones. Set them to uplifting or nostalgic trending audio. Add year markers or month labels as text overlays.

Example: A startup shares their founding-year recap: first office, first hire, product launch, 1,000th customer, team retreat, and year-end celebration.

Best for: Any business -- year-in-review Reels perform exceptionally well in December and January.

How to Generate Unlimited Reels Ideas Going Forward

These 37 ideas will keep you busy for weeks, but eventually you will need fresh concepts again. Here is how to build a self-sustaining idea pipeline.

Mine Your Comments and DMs

Every question a follower asks is a potential Reel. Create a running document where you paste interesting comments and questions. Each one becomes a "reply to comment" Reel or an educational Reel addressing the topic.

Study Your Analytics

Check which past Reels performed best. Identify the format, topic, and hook that drove the highest engagement. Create variations of your top performers -- the Instagram algorithm rewards consistency in content patterns that resonate with your audience.

Batch Your Content Creation

Set aside 2-3 hours once per week to create all your Reels. Use the categories in this guide to ensure variety: 1-2 educational, 1 entertaining or trending, 1 behind-the-scenes or product showcase, and 1 engagement-driven.

AI tools accelerate this batching process. With AdCreate's text-to-video feature, you can generate professional video content from text descriptions, turning a written concept into a polished Reel in minutes rather than hours.

Build a Swipe File

Whenever you see a Reel that makes you stop scrolling, save it. Build a folder of saved Reels from any industry. When you need inspiration, browse your swipe file and adapt the formats to your own business.

Connecting Reels to Your Broader Instagram Strategy

Reels ideas work best when integrated into a broader approach. Map each Reel to your overall Instagram marketing strategy and conversion funnel:

• Top of funnel (awareness): Educational, entertaining, and trending format Reels attract new viewers
• Mid-funnel (consideration): Product showcase and behind-the-scenes Reels build trust
• Bottom of funnel (conversion): Customer review Reels and before/after transformations drive purchases

Maintain visual and tonal consistency across formats -- use consistent colors, fonts, and brand voice whether you are being educational, entertaining, or promotional.

Frequently Asked Questions

What type of Instagram Reels get the most views?

Educational content and entertaining relatable content consistently get the most views across business accounts. Specifically, Reels that teach something actionable in under 30 seconds, debunk common myths, or create humor that resonates with a specific audience tend to achieve the highest reach. The format matters less than the hook -- any Reel that captures attention in the first 1-2 seconds and delivers genuine value has viral potential. In 2026, Reels that drive shares (one person sending it to another) receive the strongest algorithmic boost.

How many Reels should I post per week?

Four to five Reels per week is the optimal frequency for most business accounts in 2026. Three is the minimum to maintain algorithmic momentum, and going beyond seven shows diminishing returns for most accounts. Consistency matters more than volume. Posting four Reels every week for three months will generate significantly more growth than posting ten Reels one week and then disappearing for two weeks.

Can I reuse Reel ideas and formats?

Absolutely. In fact, you should. When a specific format performs well for your account, create multiple variations of it. Your audience does not remember every Reel you post, and new followers have never seen your older content. Revisit your best-performing formats every 4-6 weeks with updated information, different examples, or a new angle on the same concept. The format is the vehicle -- the specific content within it can change every time.

Do I need to show my face in Reels?

No, but Reels with a human face generally perform 15-25% better on engagement metrics. If you are not comfortable on camera, consider alternatives: hands-only demonstrations, text-overlay-heavy formats, product close-ups with voiceover, or AI-generated talking avatar content through tools like AdCreate. Many successful business accounts mix face-to-camera Reels with faceless content formats for variety.

How do I come up with Reels ideas when I have creative block?

Start with your most frequently asked customer questions -- each one is a ready-made Reel topic. Check your comment section and DMs for questions and discussions. Review this idea list and pick any format you have not tried. Browse the Reels tab for 10 minutes to spot trends you can adapt. Look at what competitors or adjacent brands are posting for inspiration (not copying). Finally, use AI content tools to generate concepts -- describe your business and target audience, and let AI suggest content angles you may not have considered.

Should I use trending audio on every Reel?

No. Trending audio gives a distribution boost but it is not necessary for every Reel. Educational and tutorial-style content often performs better with original voiceover because the spoken explanation adds value. Behind-the-scenes content benefits from authentic environmental sound. Reserve trending audio for entertainment, trend participation, and product showcase Reels where the audio sets the mood and energy. A good mix is 50-60% trending audio and 40-50% original audio.

What is the ideal length for Instagram Reels in 2026?

Fifteen to thirty seconds is the sweet spot for most business Reels. This length is short enough to achieve high completion rates (the most important algorithmic signal) while long enough to deliver meaningful value. Entertaining content can go shorter (7-15 seconds). In-depth educational content can extend to 45-60 seconds if the hook is strong enough to retain viewers. The guiding principle is that every second should earn the next second of attention -- if you can say it in 20 seconds, do not stretch it to 40.

Start Creating Today

You now have 37 specific Reels ideas organized by category. Pick three from different categories this week and create them. Do not wait for perfection -- the algorithm rewards consistency.

If production time is the bottleneck, AdCreate's text-to-video capabilities let you go from written concept to finished video in minutes, making it possible to produce a week's worth of Reels in a single session.

Save this page. Return to it when inspiration runs dry. The best Reel is the one you actually publish.