AI Ad Creative Brief: Templates and Frameworks for Better Ads

AI Ad Creative Brief: Templates and Frameworks for Better Ads

Every great ad starts with a great brief. This was true when briefs were handed to copywriters and art directors. It is even more true now that briefs are handed to AI.

The difference is this: a human creative team can fill in gaps, ask clarifying questions, and make intuitive leaps when a brief is vague. AI cannot. An AI video generator will execute exactly what you give it. A brilliant brief produces brilliant output. A lazy brief produces generic output that looks like every other AI-generated ad on the internet.

This guide provides complete creative brief templates designed specifically for AI ad creation, covering traditional brief elements, AI-specific additions (model selection, style prompts, avatar configuration), and downloadable frameworks you can start using immediately.

Why Creative Briefs Matter More with AI

In traditional advertising, the creative brief was the starting point of a collaborative process. The brief went to a creative team, who interpreted it, debated it, sketched ideas, and eventually produced work that the brief inspired but did not fully define.

With AI, the brief is not the starting point of collaboration. It is the entire instruction set. The quality of your output is directly proportional to the quality of your input.

The Input-Output Problem

Most marketers using AI ad tools for the first time write briefs like this:

"Make a video ad for our running shoes. Target millennials. Make it look cool."

The AI will produce something. It will technically be a video ad about running shoes. But it will be generic, unfocused, and indistinguishable from every other AI-generated shoe ad. The problem is not the AI. The problem is the brief.

Now consider this brief:

"30-second vertical video ad for the CloudStride Pro running shoe ($160 price point). Target: 28-to-40-year-old urban runners who run 15-to-30 miles per week and are upgrading from entry-level shoes. Core message: the carbon-plate midsole delivers 4% more energy return than competing shoes at this price point, proven in independent lab testing. Tone: confident and technical but not elitist. Visual style: early morning city running, muted warm tones, close-up slow-motion footage of foot strikes. Hook: open with the surprising stat about energy return. CTA: Shop now with free 30-day trial. Framework: PAS (pain of heavy legs in late miles, agitate with comparison to inferior shoes, solve with CloudStride technology)."

Same product. Same AI tool. Dramatically better output. The difference is entirely in the brief.

The Anatomy of a Perfect Ad Creative Brief

Every creative brief, whether for humans or AI, needs to answer fundamental questions about the ad's purpose, audience, message, and execution. Here is the complete framework.

Section 1: Campaign Objective

What is this ad supposed to accomplish? Be specific. "Drive sales" is not specific enough. "Generate first purchases from prospects who have visited the product page but not purchased, targeting a CPA under $35" is specific.

Key questions to answer:

• What is the primary campaign objective? (awareness, consideration, conversion, retention)
• What is the specific KPI? (impressions, clicks, leads, purchases, ROAS)
• What is the target metric? (CPM under $15, CTR above 1.5%, CPA under $40)
• Where does this ad sit in the funnel? (top, middle, bottom, retention)
• What action should the viewer take after seeing this ad?

Template:

Objective: [Primary goal]
Funnel stage: [Top / Middle / Bottom / Retention]
Primary KPI: [Metric and target]
Desired action: [What the viewer should do]
Success definition: [How we know this ad worked]

Section 2: Target Audience

Who is this ad for? The more specific your audience definition, the more targeted your AI output.

Key questions to answer:

• Who is the primary audience? (demographics, psychographics, behaviors)
• What is their current awareness level? (unaware, problem-aware, solution-aware, product-aware, most aware)
• What motivates them? (pain avoidance, aspiration, social proof, logic, emotion)
• What objections do they have? (price, trust, complexity, switching cost)
• What language do they use? (formal, casual, technical, slang)

Template:

Primary audience: [Demographics + psychographics]
Awareness level: [Unaware / Problem-aware / Solution-aware / Product-aware / Most aware]
Core motivation: [What drives their purchase decision]
Primary objection: [Their biggest hesitation]
Voice/language: [How they talk about this problem]

Example:

Primary audience: E-commerce store owners, 25-45, running Shopify stores doing $10K-$100K/month, currently using static image ads and seeing declining ROAS
Awareness level: Problem-aware (know their ads are underperforming but have not tried AI video)
Core motivation: Fear of falling behind competitors who are adopting video; desire to reduce CPA
Primary objection: "AI video looks fake and will hurt my brand"
Voice/language: Direct, results-focused, skeptical of hype, wants proof

Section 3: Core Message

What is the single most important thing this ad communicates? Not three things. Not five things. One thing.

Key questions to answer:

• What is the single main message? (one sentence)
• What is the supporting evidence? (proof points, data, testimonials)
• What is the unique value proposition? (why you vs. alternatives)
• What is the emotional takeaway? (how the viewer should feel)

Template:

Main message: [One sentence, clear and specific]
Supporting proof: [Evidence that makes the message credible]
Differentiator: [Why this product/brand vs. alternatives]
Emotional takeaway: [How the viewer should feel after watching]

Section 4: Format and Platform

Where will this ad run? Format requirements are not afterthoughts. They fundamentally shape the creative.

Key questions to answer:

• Which platform(s)? (Meta, TikTok, YouTube, LinkedIn, Google, Snapchat, Pinterest)
• What format? (In-feed, Stories, Reels, Shorts, pre-roll, sponsored content)
• What aspect ratio? (9:16, 16:9, 1:1, 4:5)
• What duration? (6s, 15s, 30s, 60s)
• Sound-on or sound-off environment?

Template:

Platform: [Where the ad runs]
Format: [Specific ad format]
Aspect ratio: [Dimensions]
Duration: [Length in seconds]
Sound environment: [Sound-on / Sound-off / Mixed]
Placement: [Feed / Stories / Reels / Pre-roll / etc.]

Platform-specific considerations:

• TikTok: 9:16 vertical, 15-30 seconds, UGC-native aesthetic, sound-on, hook in first 1-2 seconds, casual tone
• Instagram Reels: 9:16 vertical, 15-30 seconds, polished but authentic, sound optional, strong visual hook
• Facebook Feed: 4:5 or 1:1, 15-30 seconds, sound-off default (captions mandatory), broader demographics
• YouTube Shorts: 9:16 vertical, 15-60 seconds, entertainment-first, sound-on, can be slightly longer format
• YouTube Pre-roll: 16:9, 6-15 seconds (skippable at 5s), hook in first 3 seconds, sound-on
• LinkedIn: 1:1 or 4:5, 15-90 seconds, professional tone, data-driven, captions recommended
• Google Performance Max: Multiple formats needed (landscape, square, vertical), 10-30 seconds

Section 5: Copywriting Framework

Which messaging structure should the ad follow? This is where traditional briefs often stop at "tone." For AI, you need to specify the framework explicitly.

Available frameworks in AdCreate's AI Toolbox:

1. AIDA (Attention, Interest, Desire, Action): Best for awareness campaigns introducing a new product or concept
2. PAS (Problem, Agitation, Solution): Best for problem-aware audiences who need to feel the urgency before seeing the solution
3. BAB (Before, After, Bridge): Best for transformation-focused products where the before/after contrast is compelling
4. FAB (Features, Advantages, Benefits): Best for technical products where features translate to clear benefits
5. 4Ps (Promise, Picture, Proof, Push): Best for mid-funnel content with strong proof points and case studies
6. ACCA (Awareness, Comprehension, Conviction, Action): Best for complex products requiring explanation
7. QUEST (Qualify, Understand, Educate, Stimulate, Transition): Best for nurture-focused content targeting solution-aware audiences
8. Star-Story-Solution: Best for narrative-driven ads with a relatable protagonist
9. PASTOR (Person, Amplify, Story, Transformation, Offer, Response): Best for long-form direct response content
10. PPPP (Picture, Promise, Prove, Push): Best for visual-first platforms where imagery drives the narrative
11. SLAP (Stop, Look, Act, Purchase): Best for short-form conversion-focused ads on TikTok and Reels

Template:

Framework: [Selected framework]
Hook approach: [Question / Statistic / Bold claim / Visual interrupt / Social proof]
Tone: [Professional / Casual / Urgent / Humorous / Authoritative / Empathetic]
CTA type: [Soft / Direct / Urgency-based]
CTA text: [Exact CTA wording]

AI-Specific Brief Elements

This is where an AI creative brief diverges from a traditional brief. These elements do not exist in conventional advertising but are critical for AI-generated ad quality.

AI Model Selection

Different AI video models produce different visual qualities and styles. Your brief should specify which model to use and why.

Model selection guide for AdCreate:

• Veo 3.1: Photorealistic scenes with natural motion and lighting. Best for: lifestyle content, product-in-context shots, realistic human environments, cinematic quality. Choose when: your brand requires photorealistic aesthetics.
• Sora 2: Cinematic visual quality with strong compositional awareness. Best for: brand films, aspirational content, visually striking scenes. Choose when: you want high production value and artistic direction.
• Wan 2.5: Stylized and eye-catching with distinctive visual character. Best for: social-first content, attention-grabbing hooks, creative/artistic brands. Choose when: standing out visually matters more than photorealism.
• Kling 2.6: Dynamic motion and action sequences with strong physics. Best for: product demonstrations, kinetic energy, sports/fitness, before-after reveals. Choose when: movement and energy are central to the message.
• Runway Gen-4: Versatile across styles with strong prompt adherence. Best for: mixed-style content, experimental creative, rapid iteration. Choose when: you need flexibility and prompt control.

Template:

Primary model: [Model name]
Rationale: [Why this model fits the creative vision]
Fallback model: [Alternative if primary does not achieve desired result]

Visual Style Prompt

The visual style prompt is the most impactful AI-specific element. It tells the model how the ad should look.

Key elements to include:

• Lighting: Natural daylight, golden hour, studio lighting, neon, overcast, dramatic shadows
• Color palette: Warm tones, cool tones, muted, vibrant, monochromatic, brand colors
• Camera style: Close-up, wide angle, overhead, eye-level, tracking shot, handheld, steadicam
• Environment: Urban, nature, studio, home, office, abstract background
• Mood: Energetic, calm, sophisticated, playful, serious, inspirational
• Texture: Clean/minimal, gritty/raw, glossy, matte, organic, digital
• Reference: "Looks like Apple product videos" or "Feels like a Patagonia campaign" or "TikTok UGC aesthetic"

Template:

Lighting: [Specific lighting description]
Color palette: [Colors and treatment]
Camera: [Angles and movement]
Environment: [Setting description]
Mood: [Overall feeling]
Texture: [Visual texture and finish]
Reference: [Visual reference or brand comparison]

Example:

Lighting: Soft natural morning light, slightly warm, no harsh shadows
Color palette: Muted earth tones (terracotta, sage, cream) with pops of the brand's coral accent
Camera: Start with tight close-up on product detail, pull back to reveal full product in use, tracking movement
Environment: Minimalist modern kitchen, light wood surfaces, plants in background, lived-in but tidy
Mood: Calm confidence, morning routine energy, aspirational but attainable
Texture: Clean and polished but not sterile, slight film grain for warmth
Reference: Similar to Glossier or Aesop advertising aesthetic

Avatar Configuration (for UGC-Style Ads)

When using AdCreate's AI talking avatars, the brief needs to specify avatar selection and performance parameters.

Template:

Avatar demographic: [Age range, gender, ethnicity]
Avatar style: [Professional / Casual / Fitness / Corporate / Creative]
Presentation tone: [Enthusiastic / Conversational / Authoritative / Friendly / Skeptical-then-convinced]
Language: [Primary language and accent preference]
Setting: [What background/environment the avatar appears in]
Wardrobe direction: [Casual, business casual, activewear, etc.]

Why avatar selection matters:
Audiences respond best to avatars they can identify with. A fitness product ad featuring a 25-year-old athletic avatar will resonate differently than one featuring a 45-year-old professional avatar. Your brief should match avatar demographics to your target audience demographics.

Scene-by-Scene Prompt Guide

For text-to-video generation, break your script into scene-level prompts. Each scene needs its own visual description.

Template:

Scene 1 (0-3s) - Hook:
  Visual: [Detailed description of what appears on screen]
  Text overlay: [Any on-screen text]
  Audio: [Music, voiceover, sound effects]
  Motion: [Camera movement, subject movement]

Scene 2 (3-10s) - Problem/Value:
  Visual: [Description]
  Text overlay: [Text]
  Audio: [Audio]
  Motion: [Movement]

Scene 3 (10-20s) - Solution/Demo:
  Visual: [Description]
  Text overlay: [Text]
  Audio: [Audio]
  Motion: [Movement]

Scene 4 (20-30s) - Proof/CTA:
  Visual: [Description]
  Text overlay: [Text]
  Audio: [Audio]
  Motion: [Movement]

Complete Creative Brief Templates

Here are three complete, ready-to-use creative brief templates for different ad types.

Template 1: E-commerce Product Ad Brief

=== AI AD CREATIVE BRIEF: E-COMMERCE PRODUCT ===

CAMPAIGN OBJECTIVE
Objective: Drive first-time purchases from new customers
Funnel stage: Bottom of funnel (product-aware audience)
Primary KPI: Purchase conversions, target CPA under $[X]
Desired action: Click through to product page and purchase
Success definition: CPA below target with positive ROAS

TARGET AUDIENCE
Primary audience: [Demographics, psychographics, behaviors]
Awareness level: Product-aware (they know solutions exist, comparing options)
Core motivation: [What drives their purchase]
Primary objection: [What holds them back]
Voice/language: [How they talk about this product category]

CORE MESSAGE
Main message: [Single clear sentence about the product's value]
Supporting proof: [Reviews, ratings, test results, sales numbers]
Differentiator: [Why this product vs. competitors]
Emotional takeaway: [How they feel after watching]

FORMAT
Platform: [Platform(s)]
Format: [In-feed / Reels / Stories / etc.]
Aspect ratio: [9:16 / 1:1 / 4:5 / 16:9]
Duration: [Seconds]
Sound environment: [Sound-on / Sound-off / Mixed]

COPYWRITING FRAMEWORK
Framework: PAS (Problem, Agitation, Solution)
Hook: [Specific hook - question, stat, or bold claim]
Tone: [Descriptive tone]
CTA: [Exact CTA text]

AI CONFIGURATION
Primary model: [Veo 3.1 / Sora 2 / Wan 2.5 / Kling 2.6 / Runway Gen-4]
Visual style: [Lighting, color, camera, environment, mood]
Avatar (if UGC): [Demographics, style, tone, language]

SCENE BREAKDOWN
Scene 1 (Hook, 0-3s): [Visual + text + audio + motion]
Scene 2 (Problem, 3-8s): [Visual + text + audio + motion]
Scene 3 (Product reveal, 8-15s): [Visual + text + audio + motion]
Scene 4 (Benefits, 15-22s): [Visual + text + audio + motion]
Scene 5 (Social proof, 22-26s): [Visual + text + audio + motion]
Scene 6 (CTA, 26-30s): [Visual + text + audio + motion]

VARIATION NOTES
Test variables: [What to vary across versions]
Number of variations: [How many versions to generate]
================================================================

Template 2: UGC-Style Testimonial Ad Brief

=== AI AD CREATIVE BRIEF: UGC TESTIMONIAL ===

CAMPAIGN OBJECTIVE
Objective: Build trust and drive consideration
Funnel stage: Mid-funnel (solution-aware audience)
Primary KPI: Video view rate and click-through rate
Desired action: Visit product page to learn more
Success definition: View rate above 25%, CTR above 1.5%

TARGET AUDIENCE
Primary audience: [Demographics matching the avatar]
Awareness level: Solution-aware (know solutions exist, evaluating options)
Core motivation: [Social proof, peer validation]
Primary objection: [Trust, skepticism about claims]
Voice/language: Casual, conversational, first-person experience

CORE MESSAGE
Main message: [What the "customer" experienced and the result]
Supporting proof: [Specific results, timeframe, comparison to alternatives]
Differentiator: [What surprised them about this product]
Emotional takeaway: Relief, confidence, excitement about finding this solution

FORMAT
Platform: TikTok / Instagram Reels
Format: In-feed, UGC-native vertical video
Aspect ratio: 9:16
Duration: 30-45 seconds
Sound environment: Sound-on (talking head)

COPYWRITING FRAMEWORK
Framework: Star-Story-Solution
Hook: Personal statement that mirrors viewer's situation
Tone: Authentic, enthusiastic but not scripted-sounding
CTA: Soft CTA ("I'll link it below" or "You have to try this")

AI CONFIGURATION
Primary model: N/A (talking avatar)
Avatar demographic: [Age, gender, ethnicity matching target audience]
Avatar style: Casual, relatable, filmed-at-home aesthetic
Presentation tone: Conversational, genuine, slightly surprised/excited
Language: [Language and accent]
Setting: Living room or bedroom background, natural lighting

SCRIPT
[Full conversational script written in first person]

VARIATION NOTES
Test variables: Different avatars, different hook openings, different specific results mentioned
Number of variations: 5-10
================================================================

Template 3: B2B SaaS Brand Awareness Brief

=== AI AD CREATIVE BRIEF: B2B BRAND AWARENESS ===

CAMPAIGN OBJECTIVE
Objective: Generate brand awareness and initial interest
Funnel stage: Top of funnel (problem-aware audience)
Primary KPI: Video views and brand lift
Desired action: Remember the brand name, visit website
Success definition: View rate above 30%, brand recall lift above 5%

TARGET AUDIENCE
Primary audience: [Job titles, company size, industry, seniority]
Awareness level: Problem-aware (experiencing the pain, not yet looking for solutions)
Core motivation: Reducing operational friction, staying competitive
Primary objection: "We have bigger priorities right now"
Voice/language: Professional but not corporate, data-informed, time-conscious

CORE MESSAGE
Main message: [One sentence about the problem and a surprising framing of it]
Supporting proof: [Industry data, research, benchmarks]
Differentiator: [Fresh perspective on a known problem]
Emotional takeaway: "I did not realize it was costing us that much"

FORMAT
Platform: LinkedIn / YouTube
Format: Sponsored content / Pre-roll
Aspect ratio: 1:1 (LinkedIn) / 16:9 (YouTube)
Duration: 30 seconds
Sound environment: Sound-off with captions (LinkedIn), sound-on (YouTube)

COPYWRITING FRAMEWORK
Framework: AIDA (Attention, Interest, Desire, Action)
Hook: Surprising data point about the cost of the problem
Tone: Authoritative, thought-leadership, data-driven
CTA: Soft CTA ("See how leading teams solve this")

AI CONFIGURATION
Primary model: Veo 3.1 (photorealistic business environments)
Visual style: Modern office environments, clean data visualizations, 
professional lighting, muted blue-gray palette with brand accent color
Avatar (if used): Senior professional, business casual, authoritative but approachable

SCENE BREAKDOWN
Scene 1 (Hook, 0-5s): [Data point visual with text overlay]
Scene 2 (Problem scale, 5-15s): [Visualization of the problem's impact]
Scene 3 (Reframing, 15-25s): [New perspective on the problem]
Scene 4 (Brand + CTA, 25-30s): [Brand reveal and soft CTA]

VARIATION NOTES
Test variables: Different opening data points, different visual styles
(motion graphics vs. live-action AI), different audience pain points
Number of variations: 8-12
================================================================

Common Brief Mistakes That Kill AI Ad Quality

Avoid these mistakes that lead to generic, underperforming AI-generated ads:

Mistake 1: Being Vague About the Audience

Bad: "Target young professionals"
Good: "Target 26-34 year old marketing managers at DTC ecommerce brands doing $1M-$10M annual revenue who currently run Facebook ads but have not tried video"

Specificity in the audience definition directly improves the relevance of AI-generated messaging, visual choices, and tone.

Mistake 2: Multiple Messages in One Ad

Bad: "Communicate that we are affordable, high-quality, easy to use, have great customer service, and are loved by Fortune 500 companies"
Good: "Single message: our product saves marketing teams 15 hours per week on video production"

One ad, one message. If you have five messages, create five ads. AI makes this volume practical through AdCreate's multi-model generation.

Mistake 3: Skipping the Visual Style Prompt

Bad: "Make it look professional"
Good: "Soft natural lighting, earth-tone palette (warm beige, olive, cream), close-up product shots with shallow depth of field, clean minimal backgrounds, lifestyle photography aesthetic similar to Mejuri jewelry brand"

Visual style prompts are the single most impactful element for AI video quality. Never skip them.

Mistake 4: Ignoring Platform Context

A TikTok ad brief and a LinkedIn ad brief should look fundamentally different. TikTok demands casual, fast-paced, UGC-native content. LinkedIn demands professional, data-driven, authoritative content. Writing a platform-agnostic brief and running the same creative everywhere wastes budget.

Mistake 5: Not Specifying the Hook

The first 3 seconds determine whether anyone sees the rest of your ad. Yet most briefs dedicate zero words to the hook. Specify the exact hook approach: opening question, surprising statistic, visual pattern interrupt, bold claim, or social proof statement.

Mistake 6: Generic CTAs

Bad: "Learn more"
Good: "Start your free trial, no credit card needed" or "See the 2-minute demo" or "Get your custom quote in 60 seconds"

Specific CTAs set clear expectations and attract more qualified clicks.

How to Use These Briefs with AdCreate

Here is the practical workflow for turning a creative brief into finished video ads:

1. Complete your brief using the templates above
2. Open AdCreate's Ad Wizard and select the template closest to your brief's ad type
3. Input your brief elements: product description, target audience, core message, CTA
4. Select your copywriting framework from the 11 available options (matching your brief's framework selection)
5. Review the AI-generated script and refine based on your brief's tone and messaging guidelines
6. Choose your AI model based on the visual style specified in your brief
7. Generate your video with scene-level prompts from your brief
8. Create variations by systematically changing the test variables noted in your brief
9. Add captions, music, and final touches using the AI Toolbox's 16+ tools
10. Export in the correct format for your target platform

The brief is your quality control document throughout the process. After generating each video, check it against the brief: does it communicate the right message, to the right audience, in the right tone, with the right CTA? If not, adjust your prompts and regenerate.

Frequently Asked Questions

What is an AI ad creative brief?

An AI ad creative brief is a structured document that provides all the information an AI video generation tool needs to produce an effective advertisement. It includes traditional brief elements (objective, audience, message, format) plus AI-specific elements (model selection, visual style prompts, avatar configuration, scene-by-scene descriptions). The brief ensures consistent quality and strategic alignment across all AI-generated ad variations.

How is an AI creative brief different from a traditional creative brief?

A traditional brief is designed for human interpretation. It can be somewhat vague because creative teams fill gaps with experience and intuition. An AI creative brief must be explicit and detailed because AI executes instructions literally. Key additions include: specific AI model selection with rationale, detailed visual style prompts (lighting, color, camera, texture), avatar demographic and presentation specifications, scene-by-scene visual descriptions for text-to-video generation, and explicit copywriting framework selection.

How detailed should my AI ad creative brief be?

More detailed is almost always better. A complete AI creative brief should be 500 to 1,000 words. The most impactful sections to invest detail in are the visual style prompt (specific lighting, color, camera, and mood descriptions), the hook specification (exact first 3 seconds), and the audience definition (specific enough to inform tone and messaging). Skimping on these sections is the primary cause of generic AI output.

Which copywriting framework should I use for my AI ad?

It depends on your funnel stage and audience awareness level. For top-of-funnel (unaware or problem-aware audiences): use AIDA or PAS. For mid-funnel (solution-aware): use BAB, 4Ps, or Star-Story-Solution. For bottom-of-funnel (product-aware): use FAB or SLAP. For retention and upsell: use QUEST or PASTOR. AdCreate offers all 11 frameworks in the Ad Wizard and script generation tools.

How many creative variations should I generate from one brief?

Aim for 10 to 20 variations from each brief. Start by varying the highest-impact element (the hook) to create 5 to 8 hook variants with the same body. Then create 3 to 5 variants with different copywriting frameworks applied to the same core message. Finally, generate 2 to 3 variants using different AI models for visual diversity. This systematic approach maximizes testing coverage while keeping variations strategically grounded in the same brief.

Can I use the same brief for different platforms?

No. Platform context fundamentally changes the creative execution. At minimum, create separate briefs for short-form vertical video platforms (TikTok, Reels, Shorts), feed-based platforms (Facebook, Instagram feed, LinkedIn), and long-form video platforms (YouTube pre-roll and in-stream). The same core message and audience definition can carry across briefs, but format, tone, pacing, hook style, and visual aesthetic should be platform-specific.

How often should I update my creative brief?

Update your brief whenever you learn something new about what works. After each round of ad testing, update the brief with insights: which hooks performed best, which tone resonated, which visual styles drove engagement. Over time, your brief becomes a living document that encodes your accumulated creative intelligence. Review and update at least monthly, or after every significant campaign test.

Start Building Better Briefs Today

The brief is where advertising success begins. In the AI era, the quality gap between a well-briefed ad and a poorly-briefed ad is wider than it has ever been, because AI amplifies both good inputs and bad inputs.

Use the templates in this guide as your starting point. Fill them in completely. Be specific about your audience, your message, your visual style, and your AI configuration. Then use AdCreate's Ad Wizard and AI Toolbox to execute your brief at speed and scale.

A 15-minute investment in a thorough brief saves hours of iteration and produces dramatically better ads. That is the highest-leverage time investment in your entire advertising workflow.

Start creating better AI video ads with AdCreate. 50 free credits, 50+ templates, 11 copywriting frameworks, 5 AI models, and the AI Toolbox to bring your brief to life.